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Seizing the white space: business model innovation for growth and renewal

Author: Johnson, Mark W. Publisher: Harvard Business Press, 2010.Language: EnglishDescription: 208 p. : Graphs/Ill./Photos ; 24 cm.ISBN: 9781422124819Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD2756 .J64 2010
(Browse shelf)
Available 001271805
Total holds: 0

Includes bibliographical references and index


Seizing the White Space Business Model Innovation for Growth and Renewal Contents Foreword by A.G. Lafley, Chairman, Procter and Gamble xiii Part One A New Model for Growth and Renewal 1 The White Space and Business Model Innovation 2 The Four-Box Business Model Framework 3 21 Part Two When New Business Models Are Needed 3 The White Space Within: Transforming Existing Markets 4 The White Space Beyond: Creating New Markets 5 The White Space Between: Dealing with Industry Discontinuity 53 73 89 Part Three Business Model Innovation as a Repeatable Process 6 Designing a New Business Model 7 Implementing the Model 8 Overcoming Incumbent Challenges Epilogue 113 135 155 173 Notes Acknowledgments Index About the Author 179 191 197 207

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