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Upstarts! How GenY entrepreneurs are rocking the world of business and 8 ways you can profit from their success

Author: Fenn, Donna Publisher: McGraw-Hill, 2010.Language: EnglishDescription: 258 p. : Graphs ; 24 cm.ISBN: 9780071601887Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD62.5 .F46 2010
(Browse shelf)
001271799
Available 001271799
Total holds: 0

Includes bibliographical references and index

Digitized

Upstairs How GenY Entrepreneurs Are Rocking the World of Business and 8 Ways You Can Profit From Their Success Contents ACKNOWLEDGMENTS .............................................................................................. xi INTRODUCTION: CHAPTER 1 The Upstarts Are Coming! ............................ 1 Extreme Collaborators ......................................... 17 Building Cooperative Tribes to Compete Technology Mayens............................................... 43 Technology Is the Great Enabler and the Best Differentiator Game Changers....................................................71 Disrupting the Status Quo and Altering the Playing Field CHAPTER 2 CHAPTER 3 CHAPTER 4 Market Insiders ................................................... 95 Marketing Fast and Furiously to Their Own Generation Brand Builders ................................................... 119 A Brand Is a Dialogue, Not a Monologue CHAPTER 5 CHAPTER 6 Social Capitalists ................................................143 Capitalism and Social Mission Make a Lovely Couple CHAPTER 7 Workplace Renegades......................................... 167 Redefining the World of Work Morph Masters................................................... 189 Knowing How to Morph, Scale, and Grow Up CHAPTER 8 CHAPTER 9 The Future of Upstarts..............................................213 APPENDIX A Upstarts Survey ................................................... 221 APPENDIX B Expert Advice for Upstarts from Rock Star Entepreneurs.........................................239 BIBLIOGRAPHY..................................................................... 245 INDEX.................................................................................251

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