Disruptive news technologies: stakeholder media and the future of watchdog journalism business models
Author: Hunter, Mark ; Van Wassenhove, Luk N.INSEAD Area: Technology and Operations Management Series: Working Paper ; 2010/15/TOM/ISIC Publisher: Fontainebleau : INSEAD Social Innovation Centre (ISIC) 2010.Language: EnglishDescription: 38 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: The decline of the news industry is rooted in a vicious circle of financial leveraging leading to capacity cuts and then to declines in quality of content, credibility, audiences and revenue streams. Simultaneously, a competing sector of media, which we call stakeholder media (because they are driven by communities of practice or interest), is expanding. We argue that the future of watchdog journalism is directly linked to stakeholder media, which will furnish a growing share of the public and the revenues necessary for investigative reporting. We first analyse the decline of the news industry and identify capacity as the key vector. We then outline the chief characteristics of stakeholder media, and conclude that in key respects their values and operating principles are consistent with investigative reporting. We proceed to analyse four successful enterprises that offer investigative news and services directly to stakeholder communities from the standpoint of content, processes and value created. In our discussion we identify emerging and potential revenue models for watchdog news enterprises, and the necessity for reform of processes and distribution. We also point to non-monetary sources of value for investigative reporters. We conclude that there is an urgent need for increased focus on business development, as opposed to investigative projects, for watchdog journalism to progress.Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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The decline of the news industry is rooted in a vicious circle of financial leveraging leading to capacity cuts and then to declines in quality of content, credibility, audiences and revenue streams. Simultaneously, a competing sector of media, which we call stakeholder media (because they are driven by communities of practice or interest), is expanding. We argue that the future of watchdog journalism is directly linked to stakeholder media, which will furnish a growing share of the public and the revenues necessary for investigative reporting. We first analyse the decline of the news industry and identify capacity as the key vector. We then outline the chief characteristics of stakeholder media, and conclude that in key respects their values and operating principles are consistent with investigative reporting. We proceed to analyse four successful enterprises that offer investigative news and services directly to stakeholder communities from the standpoint of content, processes and value created. In our discussion we identify emerging and potential revenue models for watchdog news enterprises, and the necessity for reform of processes and distribution. We also point to non-monetary sources of value for investigative reporters. We conclude that there is an urgent need for increased focus on business development, as opposed to investigative projects, for watchdog journalism to progress.
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