The design of business: why design thinking is the next competitive advantage
Author: Martin, Roger Publisher: Harvard Business Press, 2009.Language: EnglishDescription: 191 p. : Ill. ; 22 cm.ISBN: 9781422177808Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Asia Campus Main Collection |
HD53 .M37 2009
(Browse shelf) 900234559 |
Checked out | 01/06/2022 | 900234559 | ||
|
|
Europe Campus Main Collection |
HD53 .M37 2009
(Browse shelf) 001271577 |
Available | 001271577 |
Includes bibliographical references and index
Digitized
The Design of Business Why Design Thinking Is the Next Competitive Advantage Contents Acknowledgments 1 The Knowledge Funnel How Discovery Takes Shape ix 1 2 The Reliability Bias Why Advancing Knowledge Is So Hard 33 3 Design Thinking How Thinking Like a Designer Can Create Sustainable Advantage 57 4 Transforming the Corporation The Design of Procter and Gamble 79 5 The Balancing Act How Design-Thinking Organizations Embrace Reliability and Validity 105 6 World-Class Explorers Leading the Design-Thinking Organization 133 7 Getting Personal Developing Yourself as a Design Thinker 151 Notes Index About the Author 179 183 191
There are no comments for this item.