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The design of business: why design thinking is the next competitive advantage

Author: Martin, Roger Publisher: Harvard Business Press, 2009.Language: EnglishDescription: 191 p. : Ill. ; 22 cm.ISBN: 9781422177808Type of document: BookBibliography/Index: Includes bibliographical references and index
Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD53 .M37 2009
(Browse shelf)
Checked out 01/06/2022 900234559
Book Europe Campus
Main Collection
Print HD53 .M37 2009
(Browse shelf)
Available 001271577
Total holds: 0

Includes bibliographical references and index


The Design of Business Why Design Thinking Is the Next Competitive Advantage Contents Acknowledgments 1 The Knowledge Funnel How Discovery Takes Shape ix 1 2 The Reliability Bias Why Advancing Knowledge Is So Hard 33 3 Design Thinking How Thinking Like a Designer Can Create Sustainable Advantage 57 4 Transforming the Corporation The Design of Procter and Gamble 79 5 The Balancing Act How Design-Thinking Organizations Embrace Reliability and Validity 105 6 World-Class Explorers Leading the Design-Thinking Organization 133 7 Getting Personal Developing Yourself as a Design Thinker 151 Notes Index About the Author 179 183 191

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