Switch: how to change things when change is hard
Author: Heath, Chip ; Heath, DanPublisher: Broadway Books 2010.Language: EnglishDescription: 305 p. ; 22 cm.ISBN: 9780385528757Type of document: BookBibliography/Index: Includes bibliographical references and indexItem type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Asia Campus Main Collection |
BF637 .C4 H43 2010
(Browse shelf) 900219654 |
Available | 900219654 | |||
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Europe Campus Main Collection |
BF637 .C4 H43 2010
(Browse shelf) 001271263 |
Checked out | 12/08/2022 | 001271263 |
Includes bibliographical references and index
Digitized
Switch How To Change Things When Change Is Hard Contents 1. Three Surprises About Change 1 DIRECT THE RIDER 2. Find the Bright Spots 27 3. Script the Critical Moves 49 4. Point to the Destination 73 MOTIVATE THE ELEPHANT 5. Find the Feeling 101 6. Shrink the Change 124 7. Grow Your People 149 SHAPE THE PATH 8. Tweak the Environment 179 9. Build Habits 203 10. Rally the Herd 225 11. Keep the Switch Going 250 How to Make a Switch 259 Overcoming Obstacles 261 Next Steps 265 Recommendations for Additional Reading 267 Notes 269 Acknowledgments 293 Index 295
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