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Switch: how to change things when change is hard

Author: Heath, Chip ; Heath, DanPublisher: Broadway Books 2010.Language: EnglishDescription: 305 p. ; 22 cm.ISBN: 9780385528757Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print BF637 .C4 H43 2010
(Browse shelf)
900219654
Available 900219654
Book Europe Campus
Main Collection
Print BF637 .C4 H43 2010
(Browse shelf)
001271263
Checked out 12/08/2022 001271263
Total holds: 0

Includes bibliographical references and index

Digitized

Switch How To Change Things When Change Is Hard Contents 1. Three Surprises About Change 1 DIRECT THE RIDER 2. Find the Bright Spots 27 3. Script the Critical Moves 49 4. Point to the Destination 73 MOTIVATE THE ELEPHANT 5. Find the Feeling 101 6. Shrink the Change 124 7. Grow Your People 149 SHAPE THE PATH 8. Tweak the Environment 179 9. Build Habits 203 10. Rally the Herd 225 11. Keep the Switch Going 250 How to Make a Switch 259 Overcoming Obstacles 261 Next Steps 265 Recommendations for Additional Reading 267 Notes 269 Acknowledgments 293 Index 295

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