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Author: Fried, Jason ; Hansson, David HeinemeierPublisher: 37signals, 2010. ; Crown Business 2010.Language: EnglishDescription: 279 p. : Ill. ; 22 cm.ISBN: 9780307463746Type of document: Book
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD6954.5 .F7 2010
(Browse shelf)
900214187
Available 900214187
Book Europe Campus
Main Collection
Print HD6954.5 .F7 2010
(Browse shelf)
001271270
Available 001271270
Total holds: 0

Digitized

Rework Contents INTRODUCTION 1 FIRST 7 The new reality 9 TAKEDOWNS 11 Ignore the real world 13 Learning from mistakes is overrated 16 Planning is guessing 19 Why grow? 22 Workaholism 25 Enough with "entrepreneurs" 28 GO 29 Make a dent in the universe 31 Scratch your own itch 34 Start making something 38 No time is no excuse 40 Draw a line in the sand 43 Mission statement impossible 47 Outside money is Plan Z 50 You need less than you think 53 Start a business, not a startup 56 Building to flip is building to flop 59 Less mass 62 PROGRESS 65 Embrace constraints 67 Build half a product, not a half-assed product 70 Start at the epicenter 72 Ignore the details early on 74 Making the call is making progress 77 Be a curator 80 Throw less at the problem 83 Focus on what won't change 85 Tone is in your fingers 87 Sell your by-products 90 Launch now 93 PRODUCTIVITY 95 Illusions of agreement 97 Reasons to quit 100 Interruption is the enemy of productivity 104 Meetings are toxic 108 Good enough is fine 112 Quick wins 115 Don't be a hero 118 Go to sleep 121 Your estimates suck 124 Long lists don't get done 127 Make tiny decisions 130 COMPETITORS 133 Don't copy 135 Decommoditize your product 138 Pick a fight 141 Underdo your competition 144 Who cares what they're doing? 148 EVOLUTION 151 Say no by default 153 Let your customers outgrow you 156 Don't confuse enthusiasm with priority 159 Be at-home good 161 Don't write it down 164 PROMOTION 165 Welcome obscurity 167 Build an audience 170 Out-teach your competition 173 Emulate chefs 176 Go behind the scenes 179 Nobody likes plastic flowers 182 Press releases are spam 185 Forget about the Wall Street Journal 188 Drug dealers get it right 191 Marketing is not a department 193 The myth of the overnight sensation 196 HIRING 199 Do it yourself first 201 Hire when it hurts 204 Pass on great people 206 Strangers at a cocktail party 208 Resumes ore ridiculous 210 Years of irrelevance 213 Forget about formal education 215 Everybody works 218 Hire managers of one 220 Hire great writers 222 The best are everywhere 224 Test-drive employees 227 DAMAGE CONTROL 229 Own your bad news 231 Speed changes everything 235 How to say you're sorry 238 Put everyone on the front lines 241 Take a deep breath 244 CULTURE 247 You don't create a culture 249 Decisions are temporary 251 Skip the rock stars 253 They're not thirteen 255 Send people home at 5 258 Don't scar on the First cut 260 Sound like you 262 Four-letter words 265 ASAP is poison 268 CONCLUSION 269 Inspiration is perishable 271 RESOURCES 275 About 37signals 277 37signals products 278 ACKNOWLEDGMENTS 279

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