INSEAD Library

Includes index

Digitized

Brain Rules 12 Principles for Surviving and Thriving at Work, Home, and School Contents introduction exercise Rule #I: Exercise boosts brain power. Our brains love motion ­ The incredible test-score booster ­ Will you age like Jim or like Frank? ­ How oxygen builds roads for the brain 1 7 survival Rule #2:The human brain evolved, too. What's uniquely human about us ­ A brilliant survival strategy Meet your brain ­ How we conquered the world 29 wiring Rule #3: Every brain is wired differently. Neurons slide, slither, and split Experience makes the difference Furious brain development flot once, but twice ­ The Jennifer Aniston fleuron 49 attention Rule #4:We don't pay attention to boring things. Emotion matters Why there is no such thing as multitasking ­ We pay great attention to threats, sex, and pattern matching ­ The brain needs a break! 71 short-term memory Rule #5: Repeat to remember. 95 Memories are volatile ­ How details become splattered across the insides of our brains ­ How the brain pieces them back together again ­ Where memories go long-term memory Rule #6: Remember to repeat. 121 If you don't repeat this within 3o seconds, you'll forget it - Spaced repetition cycles are key to remembering ­ When floating in water could help your memory sleep Rule #7: Sleep well, think well. The brain doesn't sleep to rest Two armies at war in your head ­ How to improve your performance 34 percent in 26 minutes ­ Which bird are you? Sleep on it! 149 stress Rule #8: Stressed brains don't learn the same way. 169 Stress is good, stress is bad ­ A villain and a hero in the toxic-stress battle Why the home matters to the workplace Marriage intervention for happy couples sensory integration Rule #9: Stimulate more of the senses. Lessons from a nightclub ­ How and why all of our senses work together Multisensory learning means better remembering What's that smell? 197 vision Rule #10: Vision trumps all other senses. Playing tricks on wine tasters You see what your brain wants to see, and it likes to make stuff up Throw out your PowerPoint 221 gender Rule #11: Male and female brains are different. 241 Sexing humans ­ The difference between little girl best friends and little boy best friends ­ Men favor gist when stressed; women favor details ­ A forgetting drug exploration Rule #I2: We are powerful and natural explorers. 261 Babies are great scientists Exploration is aggressive Monkey see, monkey do Curiosity is everything acknowledgements index 283 285