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Think twice: harnessing the power of counterintuition

Author: Mauboussin, Michael J. Publisher: Harvard Business Press, 2009.Language: EnglishDescription: 190 p. : Graphs/Photos ; 25 cm.ISBN: 9781422176757Type of document: BookBibliography/Index: Includes bibliographical references and index
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Includes bibliographical references and index


Harnessing the Power of Counterintuition Think Twice Contents Acknowledgments ix Introduction Smart Is as Smart Does xiii Chapter 1 The Outside View 1 Why Big Brown Was a Bad Bet Chapter 2 Open to Options 17 How Your Telephone Number Can Influence Your Decisions Chapter 3 The Expert Squeeze 37 Why Netflix Knows More Than Clerks Do About Your Favorite Films Chapter 4 Situational Awareness 55 How Accordion Music Boosts Sales of Burgundy Chapter 5 More Is Different 73 How Bees Find the Best Hive Without a Real Estate Agent Chapter 6 Evidence of Circumstance 85 How Outsourcing the Dreamliner Became Boeing's Nightmare Chapter 7 Grand Ah-Whooms 101 How Ten Brits Made the Millennium Bridge Wobble Chapter 8 Sorting Luck from Skill 119 Why Investors Excel at Buying High and Selling Low Conclusion Time to Think Twice 137 How You Can Change Your Decision Making Immediately Notes 145 Bibliography 163 Index 179 About theAuthor 191

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