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Beating the commodity trap: how to maximise your competitive position and increase your pricing power

Author: D'Aveni, Richard A. Publisher: Harvard Business Press, 2010.Language: EnglishDescription: 194 p. : Ill. ; 24 cm.ISBN: 9781422103159Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5416.5 .D38 2010
(Browse shelf)
001270617
Available 001270617
Total holds: 0

Includes bibliographical references and index

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Beating the Commodity Trap How to Maximize Your Competitive Position and Increase Your Pricing Power Contents Preface 1 The Three Commodity Traps From Diamonds to Glass 2 The Deterioration Trap How to Manage Market Power to Beat Low-End Competitors 3 The Proliferation Trap How to Manage Multiple Threats to Your Competitive Position 4 The Escalation Trap How to Manage the Escalating Momentum of One-upmanship 5 The Diamond in the Rough How to Keep Finding Your Best Competitive Position Appendix: Tips for Doing Price-Benefit Analysis Notes Acknowledgments Index About the Author 131 155 161 167 193 117 83 47 19 ix 1

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