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Creating competitive advantage: give customers a reason to choose you over your competitors

Author: Smith, Jaynie L. ; Flanagan, William G.Publisher: Currency, 2006. ; Doubleday, 2006.Language: EnglishDescription: 228 p. ; 20 cm.ISBN: 9780385517096Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD41 .S65 2006
(Browse shelf)
32419001270594
Available 32419001270594
Total holds: 0

Includes index

Digitized

Creating Competitive Advantage Give Customers A Reason To Choose You Over Your Competitors Contents Acknowledgments vii Chapter 1 Competitive Advantage Is the Reason You're in Business 1 Chapter 2 How Competitive Advantage Closes Deals 24 Chapter 3 Your Competitive Advantage Can Save Your Customers Money It's Up to You to Show Them How 46 Chapter 4 Competitive Advantages Free You from Price-Based Competition 68 Chapter 5 Competitive Advantages Are Not Simply Strengths 92 Chapter 6 Competitive Positioning Seize the High Ground First 114 Chapter 7 Dangerous Disparity The Gap Between What You Assume About Your Customers and What They Really Think 137 Chapter 8 Identifying Your Own Company's Competitive Advantages The Devil Is in the Details 158 Chapter 9 If You Don't Have a Competitive Advantage, Create One 176 Chapter 10 Communicate, Communicate, Communicate 198 Index 221

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