Normal view MARC view

Creating competitive advantage: give customers a reason to choose you over your competitors

Author: Smith, Jaynie L. ; Flanagan, William G.Publisher: Currency, 2006. ; Doubleday, 2006.Language: EnglishDescription: 228 p. ; 20 cm.ISBN: 9780385517096Type of document: BookBibliography/Index: Includes index
Tags: No tags from this library for this title. Log in to add tags.
Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD41 .S65 2006
(Browse shelf)
Available 32419001270594
Total holds: 0

Includes index


Creating Competitive Advantage Give Customers A Reason To Choose You Over Your Competitors Contents Acknowledgments vii Chapter 1 Competitive Advantage Is the Reason You're in Business 1 Chapter 2 How Competitive Advantage Closes Deals 24 Chapter 3 Your Competitive Advantage Can Save Your Customers Money It's Up to You to Show Them How 46 Chapter 4 Competitive Advantages Free You from Price-Based Competition 68 Chapter 5 Competitive Advantages Are Not Simply Strengths 92 Chapter 6 Competitive Positioning Seize the High Ground First 114 Chapter 7 Dangerous Disparity The Gap Between What You Assume About Your Customers and What They Really Think 137 Chapter 8 Identifying Your Own Company's Competitive Advantages The Devil Is in the Details 158 Chapter 9 If You Don't Have a Competitive Advantage, Create One 176 Chapter 10 Communicate, Communicate, Communicate 198 Index 221

There are no comments for this item.

Log in to your account to post a comment.
Koha 18.11 - INSEAD Catalogue
Home | Contact Us | What's Koha?