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The One page business plan: start a vision, build a company!

Author: Horan, Jim ; Barrow, PaulPublisher: Capstone, 2008.Edition: UK editionLanguage: EnglishDescription: 92 p. : Ill. ; 28 cm. includes CD-ROM / DVDISBN: 9781906465315Type of document: BookBibliography/Index: Includes bibliographical referencesContents Note: CD available inside back cover
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD62.55 .H67 2008
(Browse shelf)
001270273
Available 001270273
Total holds: 0

Includes bibliographical references

CD available inside back cover

Digitized

The One Page Business Plan® Start with a Vision, Build a Company! Contents Author's Note............................................................................................ 7 How to Use This Book............................................................................. 11 How to Use the CD.................................................................................. 13 1 Introduction.............................................................................. 17 ...................................................................................................................... The One Page Business Plan® 17 Uses of the One Page Business Plan®................................................................. 19 The Power and Magic of Writing............................................................................. 21 Modelling the New Idea.........................................................................................23 Why the One Page Business Plan® Works................................................................ 25 Building a Business Is a Journey............................................................................ 27 2 The Vision Statement.................................................................29 Brainstorm Exercise: Creating the Company You Want.............................................. 30 Interview Exercise................................................................................................32 Focus Exercise: Crafting Your Vision Statement........................................................ 33 Exemples of Vision Statements that Work................................................................34 Feedback Exercise ............................................................................................... 36 Summarise......................................................................................................... 37 3 The Mission Statement.............................................................. 39 40 Brainstorm Exercise: What's in it for the customer and you? Interview Exercise................................................................................................42 Focus Exercise: Crafting Your Mission Statement...................................................... 43 Exemples of Mission Statements............................................................................ 44 Feedback Exercise ............................................................................................... 46 Summarise......................................................................................................... 47 4 The Objectives........................................................................... 49 Brainstorm Exercise: What accomplishments would you like to celebrate?................... 50 Brainstorm Exercise: Where does success corne from? What will it look like?............... 51 Focus Exercise: What targets will you aim for?......................................................... 52 Focus Exercise: What does this business need to accomplish?.................................... 54 Focus Exercise: Crafting Meaningful Objectives ....................................................... 55 Examples of Objectives........................................................................................ 56 Summarise......................................................................................................... 57 5 The Strategies............................................................................ 59 Brainstorm Exercise: Key Elements to Building Your Business.................................... 60 Decide Which Strategies are Appropriate for Your Business........................................ 60 Research Exercise: Opportunities and Threats ........................................................ 61 Focus Exercise: Who are your customers? How will you promote and sell to them?............................................................................................................ 62 Brainstorm Exercise: What's working in your company?........................................... 64 Focus Exercise: Critical Issues Examination............................................................. 65 Focus Exercise: How do we get from here to there?.................................................. 66 Focus Exercise: Crafting Meaningful Strategies........................................................ 67 Examples of Strategies......................................................................................... 68 Summarise......................................................................................................... 69 6 The Plans................................................................................... 71 Brainstorm Exercise: Business-Building Projects ...................................................... 72 Focus Exercise: Integrating Objectives, Strategies, and Plans.................................... 74 Focus Exercise: Crafting Meaningful Plans............................................................... 75 Examples of Plans................................................................................................ 76 Summarise......................................................................................................... 77 7 You Did It!................................................................................ 79 Polishing Checklist............................................................................................... 80 Putting the Plan into Action .................................................................................. 81 One Page Business Plan® Semples......................................................................... 83

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