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Differences and similarities in hue preferences between Chinese and Caucasians
Author: Chattopadhyay, Amitava ; Gorn, Gerald J. ; Darke, Peter R.INSEAD Area: Marketing In: Sensory marketing: research on the sensuality of products - Krishna, Aradhna - 2010 - Book Language: EnglishDescription: p. 219-239.Type of document: INSEAD ChapterNote: Please ask us for this itemAbstract: Abstract not available| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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