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A Logic of expressive choice

Author: Schuessler, Alexander A. Publisher: Princeton University Press, 2000.Language: EnglishDescription: 177 p. : Graphs ; 24 cm.ISBN: 0691006628Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HM132 .S34 2000
(Browse shelf)
001267037
Available 001267037
Total holds: 0

Includes bibliographical references and index

Digitized

A Logic of Expressive Choice Contents PREFACE ix CHAPTER ONE Expressive Choice and Mass Participation 3 1.1 Approaching Noninstrumental Choice 5 1.2 Methodological, But Not Ontological, Individualism 6 1.3 Overview 8 PART ONE: THEORY 11 CHAPTER TWO A Jukebox Model of Participation 13 2.1 Claiming Popularity 16 2.2 Horizontal Shielding of Fellow Participants 18 2.3 Horizontal Shielding of Competing Producers 21 2.4 Imposing a Cost of Participation 23 2.5 Idiom versus Motivation 26 2.6 Conclusion 27 CHAPTER THREE Theoretical Frame 1: Choice and Doing 29 3.1 Turnout 31 3.2 Choice 36 3.3 Responses to the Participation Paradox40 3. 4 Preliminary Conclusion 47 CHAFFER FOUR Theoretical Frame 2: Choice and Being 49 4.1 Expressive Motivation and Symbolic Utility 50 4.2 Operationalizing Expressive Choice 59 4.3 Conclusion 62 PART TWO: ANALYSIS 65 CHAPTER FIVE Soft Drinks and Presidents: The Rise of Expressive Campaigns 67 5.1 Marketing and Campaigning 68 5.2 Three Phases of Mass Appeals: Soft Drinks 74 5.3 Three Phases of Mass Appeals: Presidents 79 5.4 Shielding: The "Lennons" Problem 84 5.5 Conclusion 87 CHAPTER SIX Expressive Utility and Momentum 91 6.1 The Model 92 6.2 Heterogeneous Preferences and Turnout 105 6. 3 Discussion: Momentum 112 6.4 Conclusion 117 CHAPTER SEVEN Instrumental Enhancement and Its Expressive Costs 119 7.1 Producer Interest and Producer Cost121 7.2 Raising Benefit 124 7.3 Lowering Cost 126 7.4 Analytical Effects 128 7.5 Turnout and Negative Campaigning 130 7.6 Supply Constraints 131 7.7 Expressive Costs of Instrumental Enhancement 133 7.8 Commodification 137 7.9 Conclusion 139 CHAPTER EIGHT Expressive Momentum Strategies 141 8.1 Strategic Distortion of Participation Levels 142 8.2 "Visible" Participation 143 8.3 Expressive Essence 144 8.4 Comparative Statics 145 8.5 Nonequilibrium Optima and Groucho Equilibria 146 8.6 The Cost of Inducing Marginal Participation 147 8.7 Distortion Targets and Controlling Momentum 148 8.8 Cost Constraints 150 8.9 Profit Maximization versus Participant Maximization 152 8.10 Composition of Utility 153 8.11 Conclusion 156 Conclusion 159 REFERENCES 163 INDEX 171

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