INSEAD Library

Includes bibliographical references and index

Includes chapters by Amitava Chattopadhyay "Differences and similarities in hue preferences between Chinese and Caucasians", p. 219-239 ; Pierre Chandon "Estimating food quantity: biases and remedies", p. 323-341

Digitized

Sensory Marketing Research of the Sensuality of Products Contents Preface and Acknowledgments About the Editor Contributors 1. An Introduction to Sensory Marketing xi xv xvii 1 SECTION I Haptics 2. Does Touch Matter? Insights From Haptic Research in Marketing Joann Peck 3. Touch: A Gentle Tutorial With Implications for Marketing Roberta L. Klatzky 4. Understanding the Role of Incidental Touch in Consumer Behavior Andrea C. Morales 5. Informational and Affective Influences of Haptics on Product Evaluation: Is What I Say How I Feel? Terry L. Childers and Joann Peck 63 17 33 49 SECTION II Olfaction 6. Scent Marketing: An Overview Maureen Morrin 7. The Emotional, Cognitive, and Biological Basics of Olfaction: Implications and Considerations for Scent Marketing Rachel S. Herz 8. Do Scents Evoke the Same Feelings Across Cultures?: Exploring the Role of Emotions May O. Lwin and Mindawati Wijaya 87 75 109 9. The Impact of Scent and Music on Consumer Perceptions of Time Duration Maureen Morrin, lean-Charles Chebat, and Claire Gelinas-Chebat 123 SECTION III Audition 10. The Sounds of the Marketplace: The Role of Audition in Marketing loan Meyers-Levy, Melissa G. Bublitz, and Laura A. Peracchio 11. Auxiliary Auditory Ambitions: Assessing Ancillary and Ambient Sounds Eric Yorks ton 12. Understanding the Role of Spokesperson Voice in Broadcast Advertising Darren W Dahl 13. Hear Is the Thing: Auditory Processing of Novel Nonword Brand Names Marina Carnevale, Dawn Lerman, and David Luna 169 137 157 183 SECTION IV Vision 14. Visual Perception: An Overview Priya Raghubir 15. Differences and Similarities in Hue Preferences Between Chinese and Caucasians Amitava Chattopadhyay, Gerald Corn, and Peter Darke 16. Does Everything Look Worse in Black and White? The Role of Monochrome Images in Consumer Behavior Eric A. Greenleaf 17. Effects on Visual Weight Perceptions of Product Image Locations on Packaging Barbara E. Kahn and Xiaoyan Deng 241 201 219 259 SECTION V Taste 18. The Gist of Gustation: An Exploration of Taste, Food, and Consumption 281 Aradhna Krishna and Ryan 5. Elder 19. Psychology and Sensory Marketing, With a Focus on Food Paul Rozin and Julia M. Hormes 303 20. Estimating Food Quantity: Biases and Remedies Pierre Chandon 21. Do Size Labels Have a Common Meaning Among Consumers? Nilufer Z. Aydinoglu, Aradhna Krishna, and Brian Wansink 323 343 SECTION VI The Future 22. A Sense of Things to Come: Future Research Directions in Sensory Marketing Ryan S. Elder, Nilufer Z. Aydinoglu, Victor Barger, Cindy Caldara, HaeFun Chun, Chan Jean Lee, Gina S. Mohr, and Antonios Stamatogiannakis Author Index Subject Index 361 377 387