Normal view MARC view

Extending the construct of consumer ethnocentrism: when foreign products are preferred

Author: Klein, Jill ; Ettenson, Richard ; Krishnan, Balaji C.INSEAD Area: MarketingIn: International Marketing Review, vol. 23, no. 3, 2006 Language: EnglishDescription: p. 304-321.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Purpose – This research has the purpose of exploring whether the construct of consumer ethnocentrism extends to contexts in which foreign products are preferred to domestic products. Design/methodology/approach – The study evaluates the psychometric properties of the consumer ethnocentrism scale (CETSCALE) in the transition economies of China and Russia using both student and non-student samples. A valid and reliable six-item version of the CETSCALE is developed based on these samples. The refined six-item scale is then validated through a re-analysis of Netemeyer et al.’s data collected in four developed countries. Findings – Findings show that the scale can be used effectively in these transitional economies.A consistent pattern of support is found for the six-item CETSCALE across eight samples from six countries. Originality/value – The research provides practicing marketers as well as international researchers with a parsimonious six-item CETSCALE that can be used in both developed and transition economies.
Tags: No tags from this library for this title. Log in to add tags.
Item type Current location Call number Status Date due Barcode Item holds
INSEAD Article Europe Campus
Available BC009018
Total holds: 0

Ask Qualtrics

Purpose – This research has the purpose of exploring whether the construct of consumer ethnocentrism extends to contexts in which foreign products are preferred to domestic products.
Design/methodology/approach – The study evaluates the psychometric properties of the consumer ethnocentrism scale (CETSCALE) in the transition economies of China and Russia using both student and non-student samples. A valid and reliable six-item version of the CETSCALE is developed based on these samples. The refined six-item scale is then validated through a re-analysis of Netemeyer et al.’s data collected in four developed countries.
Findings – Findings show that the scale can be used effectively in these transitional economies.A consistent pattern of support is found for the six-item CETSCALE across eight samples from six
countries.
Originality/value – The research provides practicing marketers as well as international researchers with a parsimonious six-item CETSCALE that can be used in both developed and transition economies.

Digitized

There are no comments for this item.

Log in to your account to post a comment.
Koha 18.11 - INSEAD Catalogue
Home | Contact Us | What's Koha?