Extending the construct of consumer ethnocentrism: when foreign products are preferred
Author: Klein, Jill ; Ettenson, Richard ; Krishnan, Balaji C.INSEAD Area: MarketingIn: International Marketing Review, vol. 23, no. 3, 2006 Language: EnglishDescription: p. 304-321.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Purpose This research has the purpose of exploring whether the construct of consumer ethnocentrism extends to contexts in which foreign products are preferred to domestic products. Design/methodology/approach The study evaluates the psychometric properties of the consumer ethnocentrism scale (CETSCALE) in the transition economies of China and Russia using both student and non-student samples. A valid and reliable six-item version of the CETSCALE is developed based on these samples. The refined six-item scale is then validated through a re-analysis of Netemeyer et al.s data collected in four developed countries. Findings Findings show that the scale can be used effectively in these transitional economies.A consistent pattern of support is found for the six-item CETSCALE across eight samples from six countries. Originality/value The research provides practicing marketers as well as international researchers with a parsimonious six-item CETSCALE that can be used in both developed and transition economies.| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Purpose This research has the purpose of exploring whether the construct of consumer ethnocentrism extends to contexts in which foreign products are preferred to domestic products.
Design/methodology/approach The study evaluates the psychometric properties of the consumer ethnocentrism scale (CETSCALE) in the transition economies of China and Russia using both student and non-student samples. A valid and reliable six-item version of the CETSCALE is developed based on these samples. The refined six-item scale is then validated through a re-analysis of Netemeyer et al.s data collected in four developed countries.
Findings Findings show that the scale can be used effectively in these transitional economies.A consistent pattern of support is found for the six-item CETSCALE across eight samples from six
countries.
Originality/value The research provides practicing marketers as well as international researchers with a parsimonious six-item CETSCALE that can be used in both developed and transition economies.
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