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The Marketing plan handbook

Author: Chernev, Alexander Publisher: Kellogg School of Management, 2009.Language: EnglishDescription: 108 p. : Graphs ; 24 cm.ISBN: 9780982512654Type of document: Book
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.13 .C44 2009
(Browse shelf)
001266672
Available 001266672
Total holds: 0

Digitized

The Marketing Plan Handbook Table of Contents Chapter 1 Writing a Marketing Plan Chapter 2 The Big Picture Chapter 3 Executive Summary Chapter 4 Situation Analysis Chapter 5 Goal Chapter 6 Strategy Chapter 7 Tactics Chapter 8 Implementation Chapter 9 Control Chapter 10 Exhibits Chapter 11 Sample Marketing Plan Appendix A Essential Marketing Concepts Appendix B Key Performance Metrics Appendix C Relevant Frameworks 1 9 21 23 27 31 37 43 47 49 57 75 85 101

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