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How BMW Is defusing the demographic time bomb

Author: Loch, Christoph H. ; Sting, Fabian J. ; Bauer, Nikolaus ; Mauermann, HelmutINSEAD Area: Technology and Operations ManagementIn: Harvard Business Review, vol. 88, no. 2, March 2010 Description: p. 99-102.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: In June 2007, Nikolaus Bauer, the head of BMW's 2,500-employee power train plant in Dingolfing, Lower Bavaria, asked two of his production line managers, "How are we going to maintain our productivity as the workforce gets older and older?" BMW is not the only company with this concern. Corporate leaders, politicians, and labor economists in most developed nations are worried about the consequences of demographic change in their labor markets, which increasingly consist of older workers
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In June 2007, Nikolaus Bauer, the head of BMW's 2,500-employee power train plant in Dingolfing, Lower Bavaria, asked two of his production line managers, "How are we going to maintain our productivity as the workforce gets older and older?" BMW is not the only company with this concern. Corporate leaders, politicians, and labor economists in most developed nations are worried about the consequences of demographic change in their labor markets, which increasingly consist of older workers

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