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Economics of strategy

Author: Besanko, David ; Dranove, David ; Shanley, Mark ; Schaefer, ScottPublisher: Wiley, 2010.Edition: 5th international student ed.Language: EnglishDescription: 593 p. : Graphs ; 26 cm.ISBN: 9780470484838Type of document: BookBibliography/Index: Includes bibliographical references and index and glossary
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Includes bibliographical references and index and glossary

Digitized

Economics of Strategy Brief Contents INTRODUCTION: STRATEGY ,`ND ECONOMICS 1 PART ONE: ECONOMIC FOUNDATIONS OF STRATEGY 1 Basic Microeconomic Principles 11 2 Economies of Scale and Scope 41 3 Agency and Coordination 73 4 The Power of Principles: A Historical Perspective 97 PART TWO: FIRM BOUNDARIES 5 The Vertical Boundaries of the Firm 119 6 Organizing Vertical Boundaries: Vertical Integration and Its Alternatives 150 7 Diversification 175 PART THREE: MARKET AND COMPETITIVE ANALYSIS 8 Competitors and Competition 205 9 Strategic Commitment 238 10 The Dynamics of Pricing Rivalry 264 11 Entry and Exit 299 12 Industry Analysis 327 PART FOUR: STRATEGIC POSITION AND DYNAMICS 13 Strategic Positioning for Competitive Advantage 359 14 Sustaining Competitive Advantage 410 15 The Origins of Competitive Advantage: Innovation, Evolution, and the Environment 441 PART FIVE: INTERNAL ORGANIZATION 16 Performance Measurement and Incentives in Firms 469 17 Strategy and Structure 507 18 Environment, Power, and Culture 536 Glossary 563 Name Index 573 Subject Index 579

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