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New enterprises: a start-up case book

Author: Birley, Sue Publisher: Croom Helm, 1982.Language: EnglishDescription: 215 p. ; 23 cm.ISBN: 0709906145/0709906803 (pbk.)Type of document: Book
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD62.5 .B57 1982
(Browse shelf)
000052153
Available 000052153
Book Europe Campus
Main Collection
Print HD62.5 .B57 1982
(Browse shelf)
001078066
Available 001078066
Total holds: 0

Digitized

New Enterprises: A Start-Up Case Book CONTENTS Acknowledgements Introduction 1. The Dream: Seamach Engineering 2. The Choice of Partners: Light Engineering 3. The Deal Between Partners: The Box 4. Evaluating the Business Plan: Continental Trucking Ltd 5. Fitting the Product to the Market: Lingua Franca 6. Barriers to Entry for a New Service: Girogift - the Airmail Voucher Service 7. Subcontracting v. Manufacturing: Precision Engineering Industries 8. Moving from Managing a Business to Setting Up a New One in the Same Market: Eurobond Laminates Ltd 9. Forming an Export Business: N and Z European Hi-fi (Discounts) Ltd 10. Importing: Leather Imports 11. The Deal: The Great Button Bonanza 12. The Joint Venture: JVC Ltd 13. Finding the Right Marketing Strategy: Pamal 14. Matching Marketing and Production: The Omniclock 15. The Technological Breakthrough: RES Components Ltd 16. Capitalising on Different, but Associated, Products: Cowpact Ltd 17. The Break-up of a Partnership: Steel Fabricators Ltd (SFL) 18. The Management Buyout: Certikin Ltd 19. Translating the Dream into a Business

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