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So what if remanufacturing cannibalizes my new product sales?

Author: Atasu, Atalay ; Guide, Daniel R. ; Van Wassenhove, Luk N.INSEAD Area: Technology and Operations ManagementIn: California Management Review, vol. 52, no. 2, winter 2010 Language: EnglishDescription: p. 56-76.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Abstract not available
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INSEAD Article Europe Campus
Available BC008993
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