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The Entertainment economy: how mega-media forces are transforming our lives

Author: Wolf, Michael J. Publisher: Penguin Books, 1999.Language: EnglishDescription: 314 p. ; 24 cm.ISBN: 0140281754Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HC2000 .L4 W65 1999
(Browse shelf)
Available 900199810
Total holds: 0

Includes index


The Entertainment Economy How Mega-media Forces are Transforming Our Lives Contents Introduction 1 2 3 4 5 6 7 8 9 10 xi 3 30 49 82 117 155 192 253 274 You Are Now Entering the Entertainment Zone Hedonomics: The Fun-Focused Consumer The E-Factor: There's No Business Without Show Business The Battle for Your Attention Mogul Kombat: The Struggle for World Domination Breakout: The Genesis of a Phenomenon "Enteractivity": The Internet and Reality Brand Empires 221 And Now, a Word from Our Sponsors The View from Tomorrow Acknowledgments 297 Index 303

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