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The Essence of corporate strategy: theory for modern decision making

Author: Davis, Jeremy G. ; Devinney, Timothy M.Publisher: Allen and Unwin, 1997.Language: EnglishDescription: 364 p. : Graphs/Ill. ; 23 cm.ISBN: 1864483008Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD30.28 .D38 1997
(Browse shelf)
Available 900199711
Total holds: 0

Includes bibliographical references and index


The Essence of Corporate Strategy Theory for Modern Decision Making Contents Acknowledgements viii 1 3 5 7 7 15 28 31 33 35 39 51 53 60 61 63 64 70 103 107 108 120 128 134 139 145 147 149 153 172 175 180 1 The philosophy of corporate strategy The logical foundations of strategy The art and science of strategy 2 Strategy and strategic decision making The domain of strategy Implicit theories of strategy The manager and society in corporate strategy Summary--the role of corporate strategy 3 Belief systems and culture Rational decision making Belief systems Recognising and evaluating corporate culture Changing beliefs and culture Summary--the importance of culture and belief systems 4 Corporate strategy in a nutshell Matching customer value to resources through business processes The value chain Sources of competitive advantage Summary--integrating the framework 5 Achieving competitive advantage through strategic innovation What is an innovation? What drives innovation? What are the advantages of innovation? Is innovation profitable? Cumulative innovation Summary--strategic issues 6 Capacity and cost position What determines cost differences? Learning, experience and technical progress Time-based competition and cost determination Strategy and cost position Summary--the role of cost in competitive strategy 7 Strategic market segmentation The logic of market segmentation A supply and demand perspective on segmentation The process of strategic market segmentation Summary--the role of segmentation 8 The strategic gains from vertical integration Vertical vs horizontal integration The drivers of vertical integration The dark side of vertical integration Vertical integration strategy Summary--benefits and costs of vertical integration 9 The strategic gains from horizontal integration and diversification Related vs unrelated diversification What is the role of the corporate centre? The product/market portfolio Summary--what should go with what? 10 Strategic rivalry A framework for understanding rivalry Defining competitors Competitive reaction Enforcing compliance--reacting to competitors' reactions Summary--rules for rivalry 11 The totality of corporate strategy Dissecting strategic business problems The role of strategic planning The role of the strategist in the strategic planning system Summary--the totality of corporate strategy Endnotes Index 337 355 181 185 188 192 215 217 217 223 235 238 244 249 251 262 269 281 285 287 291 299 311 317 319 320 328 331 333

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