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Order-of-entry effects

Author: Gatignon, Hubert INSEAD Area: Marketing In: Empirical generalizations about marketing impact: what we have learned from academic research - Hanssens, Dominique M. - 2009 - Book Language: EnglishDescription: p. 32-33.Type of document: INSEAD ChapterNote: Please ask us for this itemAbstract: Abstract not available
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