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Communication best practices at Dell, General Electric, Microsoft, and Monsanto

Author: Cushman, Donald P. ; King, Sarah Sanderson Series: SUNY series in human communication processes Publisher: State University of New York Press (SUNY Press) 2003.Language: EnglishDescription: 153 p.ISBN: 9780791457405Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD6950.3 .C87 2003
(Browse shelf)
001199672
Available 001199672
Total holds: 0

Includes bibliographical references and index

Digitized

Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto Contents Preface The Benchmarking of Organizational Communication Best Practices Part I: Benchmarking Foundational Communication Processes 2. Best Practices at the Dell Computer Corporation: Benchmarking a High-Speed Management Communication System Best Practices at the General Electric Company: Benchmarking a World-Class Leadership Communication System Best Practices at the Microsoft Corporation: Benchmarking a World-Class Marketing Communication System Best Practices of the Monsanto Company: Benchmarking World-Class Annual Reports Ted J. Smith III and William C. Adams Part 2: Limiting Factors in Implementing Best Practices 6. 7. Organizational Learning as a Limiting Factor: A Case Study of IBM's PC Unit Time as a Limiting Factor: A Case Study of the Danville Bumper Works 105 117 ix 1 1. 15 3. 31 4. 61 5. 81 8. Culture as a Limiting Factor. A Case Study of ABB Part 3: The Significance of Benchmarking Backbone Communication Processes 121 9. Backbone Communication Processes in the Benchmarking of Best Practices: The Development of Organizational Communication Theory Index 139 153

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