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How to think like the world's greatest new media moguls

Author: Turner, Marcial Layton Series: Leader's edge Publisher: McGraw-Hill, 2001.Language: EnglishDescription: 216 p. ; 21 cm.ISBN: 9780071360692Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HC100 .A T87 2001
(Browse shelf)
001199722
Available 001199722
Total holds: 0

Includes bibliographical references and index

Digitized

How To Think Like The World's Greatest New Media Moguls Contents INTRODUCTION 1 CHAPTER ONE AMERICA ONLINE: TOP WEB PORTAL STEVE CASE 7 CHAPTER TWO CNET: TECHIE HEAVEN HALSEY MINOR 25 CHAPTER THREE THE DRUDGE REPORT: PART BREAKING NEWS, PART GOSSIP MATT DRUDGE 41 CHAPTER FOUR EBAY: ONLINE AUCTION PIONEER PIERRE OMIDYAR AND MEG WHITMAN 59 CHAPTER FIVE FATBRAIN: NICHE ELECTRONIC PUBLISHER CHRIS MACASKILL 83 CHAPTER SIX JUPITER COMMUNICATIONS: ONLINE RESEARCH GURUS GENE DEROSE 105 CHAPTER SEVEN MONSTER.COM: A JOB HUNTER'S PARADISE JEFF TAYLOR 129 CHAPTER EICHT MP3: THE UNKNOWN BAND'S BEST FRIEND MICHAEL ROBERTSON 149 CHAPTER NINE OXYGEN MEDIA: THE WOMEN'S CHANNEL GERALDINE LAYBOURNE 169 CHAPTER TEN RAZORFISH: WEB STRATEGY LEADERS JEFFREY DACHIS AND CRAIC KANARICK 191 INDEX 209

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