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The Emerging market to emerging market opportunity: are you ready to play?

Author: Dawar, Niraj INSEAD Area: MarketingIn: Ivey Business Journal, January/February 2010 Language: EnglishDescription: p. 1-3.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Trade patterns in Asia are shifting and traditional business models, built on buying cheaply in Asia and selling at higher prices in the United States, won’t easily fit the new reality. Multinationals need to evaluate the suitability of their business models for the booming opportunities in trade between emerging markets. Key steps are outlined below
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INSEAD Article Europe Campus
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Trade patterns in Asia are shifting and traditional business models, built on buying cheaply in Asia and selling at higher prices in the United States, won’t easily fit the new reality. Multinationals need to evaluate the suitability of their business models for the booming opportunities in trade between emerging markets. Key steps are outlined below

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