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Building marketing excellence

Author: Larréché, Jean-Claude ; Castaneda, Mario ; Jan Mamod, ZohraINSEAD Area: Marketing In: 2008 Pfeiffer annual: leadership development - Noel, Jim;Dotlich, David - 2008 - Book Language: EnglishDescription: p. 109-125.Type of document: INSEAD ChapterNote: Please ask us for this itemAbstract: Abstract not available
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