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The Invisible edge: taking your strategy to the next level using intellectual property

Author: Blaxill, Mark ; Eckardt, RalphPublisher: Portfolio, 2009.Language: EnglishDescription: 340 p. : Graphs ; 24 cm.ISBN: 9781591842378Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD53 .B53 2009
(Browse shelf)
Available 001257144
Total holds: 0

Includes bibliographical references and index


The Invisible Edge Taking your Strategy To The Next Level Using Intellectual Property Contents FOREWORD ix INTRODUCTION Follow the White Rabbit 1 SECTION I DISCOVERING THE UNSEEN ECONOMY CHAPTER 1 Fueling the Fire: How Invisible Investments Drive Economic Growth 21 Monopoly Money: How Intellectual Property Drives Business Profits 43 The Company You Keep: Unleashing the Company of Ideas 70 Advantaged Innovation Networks: Turning Complexity into a Competitive Edge 98 CHAPTER 2 CHAPTER 3 CHAPTER 4 SECTION II COMPETITIVE STRATEGY FOR THE COMPANY OF IDEAS CHAPTER 5 CHAPTER 6 CHAPTER 7 Control: Innovation Without Protection Is Philanthropy 123 Collaborate: Realizing the Benefits of Open Innovation 153 Simplify: Winning by Design 183 SECTION III IMPLICATIONS FOR NATIONS, MARKETS, AND STRATEGISTS CHAPTER 8 CHAPTER 9 CHAPTER 10 IP Nations: The Future of Global Competition 227 A Capital Idea: The Emerging Market of Intellectual Capital 264 Strategy Reloaded: Invisible Advantage for the Practicing Strategist 288 ACKNOWLEDGMENTS 309 NOTES 315 INDEX 329

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