Normal view MARC view

The Invisible edge: taking your strategy to the next level using intellectual property

Author: Blaxill, Mark ; Eckardt, RalphPublisher: Portfolio, 2009.Language: EnglishDescription: 340 p. : Graphs ; 24 cm.ISBN: 9781591842378Type of document: BookBibliography/Index: Includes bibliographical references and index
Tags: No tags from this library for this title. Log in to add tags.
Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD53 .B53 2009
(Browse shelf)
001257144
Available 001257144
Total holds: 0

Includes bibliographical references and index

Digitized

The Invisible Edge Taking your Strategy To The Next Level Using Intellectual Property Contents FOREWORD ix INTRODUCTION Follow the White Rabbit 1 SECTION I DISCOVERING THE UNSEEN ECONOMY CHAPTER 1 Fueling the Fire: How Invisible Investments Drive Economic Growth 21 Monopoly Money: How Intellectual Property Drives Business Profits 43 The Company You Keep: Unleashing the Company of Ideas 70 Advantaged Innovation Networks: Turning Complexity into a Competitive Edge 98 CHAPTER 2 CHAPTER 3 CHAPTER 4 SECTION II COMPETITIVE STRATEGY FOR THE COMPANY OF IDEAS CHAPTER 5 CHAPTER 6 CHAPTER 7 Control: Innovation Without Protection Is Philanthropy 123 Collaborate: Realizing the Benefits of Open Innovation 153 Simplify: Winning by Design 183 SECTION III IMPLICATIONS FOR NATIONS, MARKETS, AND STRATEGISTS CHAPTER 8 CHAPTER 9 CHAPTER 10 IP Nations: The Future of Global Competition 227 A Capital Idea: The Emerging Market of Intellectual Capital 264 Strategy Reloaded: Invisible Advantage for the Practicing Strategist 288 ACKNOWLEDGMENTS 309 NOTES 315 INDEX 329

There are no comments for this item.

Log in to your account to post a comment.
Koha 18.11 - INSEAD Catalogue
Home | Contact Us | What's Koha?