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Twitterville: how businesses can thrive in the new global neighborhoods

Author: Israel, Shel Publisher: Portfolio, 2009.Language: EnglishDescription: 306 p. ; 22 cm.ISBN: 9781591842798Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HC100 .T95 I77 2009
(Browse shelf)
001256956
Available 001256956
Total holds: 0

Includes index

Digitized

Twitterville How Business Can Thrive in the New Globlal Neighborhoods Contents Foreword INTRODUCTION: ix James Buck Gets Out of Jail and Inspires This Book 1 Part 1: How It Started CHAPTER CHAPTER CHAPTER CHAPTER CHAPTER 1: A Pinot Kills Odeo 2: Showtime 3: Dell's Parallel Avenues 4: Why Comcast Cares 5: Customers Take Control 15 31 39 57 72 Part 2: What They're Doing CHAPTER CHAPTER CHAPTER CHAPTER CHAPTER 6: The Twitterville Marketplace 7: Global Companies, Local Touch 8: Seeing the Wizard 9: B2Bs Are People Too 10: Small Business, Big Footprint 89 94 112 131 147 CHAPTER CHAPTER CHAPTER 11: Personal Branding 12: Braided Journalism 13: Conversations with Constituents Goodwill Fund-raising 165 183 203 223 241 CHAPTER 14: CHAPTER 15: Dark Streets Part 3: How and Why CHAPTER CHAPTER 16: Tifs, Metrics, and Finer Points 17: Global Neighborhoods 257 277 289 293 295 Afterword: Getting Started Acknowledgments Index

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