Applied chemicals in Asia: a history of organisational change
Author: Schütte, Hellmut INSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 2009.Language: EnglishDescription: 4 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: This condensed case describes the attempts of a successful Swiss MNC to expand in Asia. Despite 100 years of experience in the region, its exposure remains limited. Globally-run divisions continue to favour traditional western markets. Attempts to strengthen the geographic dimension with the opening of a regional headquarters in Hong Kong fail. Will the MNC miss out on Asias booming markets?Pedagogical Objectives: The case exemplifies the problem of MNCs that are globally managed and face major shifts in the geography of their business. It goes further than discussing global-local or headquarters-subsidary dualities by adding a regional dimension, both strategically and organisationally. As such, it deals with the fundamental question of the organsational structure of a divisionalised, multinational firm.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Asia Campus Archives | Consultation only | |||||
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Europe Campus INSEAD Publications Display | Consultation only | BC008938 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
The case exemplifies the problem of MNCs that are globally managed and face major shifts in the geography of
their business. It goes further than discussing global-local or headquarters-subsidary dualities by adding a
regional dimension, both strategically and organisationally. As such, it deals with the fundamental question of
the organsational structure of a divisionalised, multinational firm.
This condensed case describes the attempts of a successful Swiss MNC to expand in Asia. Despite 100 years of experience in the region, its exposure remains limited. Globally-run divisions continue to favour traditional western markets. Attempts to strengthen the geographic dimension with the opening of a regional headquarters in Hong Kong fail. Will the MNC miss out on Asias booming markets?
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