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The Social media bible: tactics, tools, and strategies for business success

Author: Safko, Lon ; Brake, David K.Publisher: Wiley, 2009.Language: EnglishDescription: 821 p. : Ill./Photos ; 24 cm.ISBN: 9780470411551Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.126 .S3 2009
(Browse shelf)
001256246
Available 001256246
Total holds: 0

Includes bibliographical references and index

Digitized

The Social Media Bible Tatics, Tools, and Strategies for Business Success Contents INTRODUCTION ACKNOWLEDGMENTS ix xv PART I Background Basics and Tactics CHAPTER 1 CHAPTER 2 CHAPTER 3 CHAPTER 4 CHAPTER 5 CHAPTER 6 CHAPTER 7 CHAPTER 8 CHAPTER 9 CHAPTER 10 CHAPTER 11 CHAPTER 12 CHAPTER 13 CHAPTER 14 CHAPTER 15 CHAPTER 16 What Is Social Media? The Social Media Ecosystem Say Hello to Social Networking Everyone's a Publisher It's Not Your Father's E-Mail The World of Web Pages The Internet Forum The Ubiquitous Blog The Wisdom of the Wiki A Picture Is Worth a Thousand Words (Photo Sharing) Talking About the Podcast (Audio Create) Got Audio? (Audio Sharing) Watch Out for Vlogs (Video Create) Got Video (Video Sharing) Thumbs Up for Microblogging Live from Anywhere--It's Livecasting 3 21 43 69 95 117 145 161 181 193 207 223 237 251 263 287 CHAPTER 17 CHAPTER 18 CHAPTER 19 CHAPTER 20 CHAPTER 21 CHAPTER 22 CHAPTER 23 Virtual Worlds--Real Impact Gaming the System: Virtual Gaming RSS--Really Simple Syndication Made Simple Spotlight on Search (Search Engine Optimization) Marketing Yourself (Search Engine Marketing) The Formidable Fourth Screen (Mobile) Let the Conversation Begin (Interpersonal) 305 325 343 355 373 391 417 PART II Tools CHAPTER 24 CHAPTER 25 CHAPTER 26 CHAPTER 27 CHAPTER 28 CHAPTER 29 CHAPTER 30 CHAPTER 31 CHAPTER 32 CHAPTER 33 CHAPTER 34 CHAPTER 35 CHAPTER 36 CHAPTER 37 CHAPTER 38 Social Networks Publish Photo Audio Video Microblogging Livecasting Virtual Worlds Gaming Productivity Applications Aggregators RSS Search Mobile Interpersonal 449 473 493 509 519 533 539 551 561 571 599 615 623 639 655 PART III Strategy CHAPTER 39 CHAPTER 40 CHAPTER 41 CHAPTER 42 CHAPTER 43 The Four Pillars of Social Media Strategy Your Social Media SWOT Analysis The ACCESS Model Evaluate and Organize Existing Resources Your Implementation Plan 673 699 717 743 757 BIOGRAPHIES OF OUR EXPERTS INDEX 775 787

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