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Advertising 2.0: social media marketing in a Web 2.0 world

Author: Tuten, Tracy L. Publisher: Greenwood Press, 2008.Language: EnglishDescription: 202 p. ; 23 cm.ISBN: 9780313352966Type of document: Book Bibliography/Index:
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Book (short loan) Asia Campus
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Print HF6146 .I58 T88 2008
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Book (short loan) Asia Campus
Textbook Collection
Print HF6146 .I58 T88 2008
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Book Europe Campus
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Advertising 2.0 Social Media Marketing in a Web 2.0 World Contents Acknowledgments ix 1 19 33 55 75 89 101 115 127 141 159 1. Advertising Online: Engaging Consumers with Web 2.0 2. Socialcentricity and the Emergence of Social-Media Marketing 3. Friendvertising: Advertising and Brand Building with Social Networks 4. Advertising in the Imagination: Social Virtual Networks and the "Vlobalization" of Brands 5. From Moments to Minutes: Advertising with Social Play 6. Influence the Influencers: Building Brands with Social News Media 7. Citizen Advertising: Consumer-Told Brand Folklore 8. In My Opinion: The Social Influence of Consumer Product Reviews 9. Social Fiction: Branding with Alternate Reality Games 10. Ads in Play: Immersing Brands in and around Social Games 11. Social Media Impact: Balancing Metrics and Insight for Advertising Success Epilogue Glossary Notes Index 175 177 187 199

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