Innovación del modelo de negocio: creación de valor en tiempos de cambio
Author: Zott, Christoph ; Amit, RaphaelINSEAD Area: Entrepreneurship and Family EnterpriseIn: Universia Business Review. Special Issue on Business Models, no. 23, 2009 Language: SpanishDescription: p. 108-121.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: In this article, we highlight business model innovation as a way for general managers and entrepreneurs to create new revenues and preserve margins, specifically in times of economic change. Business model innovation relies on recombining a firms and its partners existing resources, and does not require significant investments in RandD. We offer managers and researchers a conceptual primer on business model innovation emphasizing the importance of system-level thinking.| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Europe Campus | Available | BC008909 |
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In this article, we highlight business model innovation as a way for general managers and entrepreneurs to create new revenues and preserve margins, specifically in times of economic change. Business model innovation relies on recombining a firms and its partners existing resources, and does not require significant investments in RandD. We offer managers and researchers a conceptual primer on business model innovation emphasizing the importance of system-level thinking.
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