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Trust me: for entrepreneurs looking to gain credibillty, it's often the little things that count

Author: Huy, Quy Nguyen ; Zott, ChristophINSEAD Area: StrategyIn: Wall Street Journal Europe, 30/11/2009 Language: EnglishDescription: p. 14.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Abstract not available
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INSEAD Article Europe Campus
Available BC008899
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