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Money for the bank: a banker's guide to marketing

Author: Geldart, Peter Publisher: Inkstone Books, 2005.Language: EnglishDescription: 101 p. ; 22 cm.ISBN: 9628674064Type of document: BookBibliography/Index: Includes glossary
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HG3881 .G45 2005
(Browse shelf)
900198660
Available 900198660
Total holds: 0

Includes glossary

Digitized

Money For The Bank A Banker's Guide to Marketing Contents Preface Chapter 1: The Business of Banking The need to know Tools of the trade Chapter 2: Motivations The why and the wherefore More may not be merrier The best of friends Chapter 3: Knowledge of the Customer Who's who? Servants of the public What, where and when? Chapter 4: Marketing and Selling Please sir, me sir, Giving satisfaction Hubris Chapter 5: Proposals and Pitchbooks Form Substance Details and devils Chapter 6: Presentations Plan of attack Tactics Delivery Chapter 7: The Lessons of,Losing No coconut Consolation prizes Tidings of woe Chapter 8: Winning or Not After the race is run By default Winner takes the fall Rational exuberance? Conclusion Glossary About the Author 9 13 14 15 17 17 22 25 27 27 30 31 35 36 37 40 43 44 46 49 55 55 58 60 65 66 70 71 75 75 77 79 81 85 87 103

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