INSEAD Library

Includes bibliographical references and index

Digitized

Behing Ethical Consumption Purchasing Motives and Marketing Strategies for Organic Food Products, non-GMOs, Bio-Fuels Contents 1. Ethics in consumer buying.................................................................1 1.1. An introduction..............................................................................1 1.2. The study of determinants of ethical consumption ...................... 4 1.2.1. The articulation of the book .................................................. 8 1.3. Conclusions................................................................................. 13 2. The influence of moral norms and self-identity in the choice of organic food products ............................................ 15 2.1. Introduction................................................................................. 15 2.2. Organic food products, moral norms and self-identity ............... 17 2.2.1. The nature of organic food products and organic agriculture ....................................................... 17 2.2.2. Motives for organic food purchase ..................................... 18 2.2.3. The identification of determinants influencing organic food purchase: The Theory of planned behavior and its extension .................................................. 21 2.2.3.1. The Theory of planned behavior and the purchase of organic food products .............. 24 2.3. Aim and objectives...................................................................... 28 2.3.1. Research hypotheses ........................................................... 28 2.4. Methodology and results............................................................. 29 2.4.1. The pilot study.....................................................................30 2.4.2. The main study.................................................................... 30 2.4.3. Results................................................................................. 32 2.5. Effects for consumer psychology and marketing strategies ....... 36 2.5.1. Discussion........................................................................... 36 2.5.2. Managerial implications...................................................... 38 2.5.3. Limitations and future research .......................................... 41 3. Effects of product personality, moral norms and moral disengagement on the intention to buy organic food products........ 43 3.1. Introduction................................................................................. 43 3.2. Determinants of intention to buy organic food products ............ 44 3.2.1. The consumer of organic food products............................45 3.2.2. The Prospect method......................................................... 46 3.2.2.1. The Five-factor model of personality..................... 48 3.2.2.2. The Theory of planned behavior..............................48 3.2.3. Moral antecedents in the purchasing of organic food products......................................................50 3.2.3.1. Moral disengagement..............................................51 3.3. Methodology............................................................................... 52 3.3.1. Research objectives........................................................... 52 3.3.2. Procedure........................................................................... 54 3.3.2.1. The pilot study........................................................54 3.3.2.2. The main study........................................................55 3.4. Results......................................................................................... 56 3.4.1. Determinants of the purchase intention of organic food products......................................................56 3.4.2. Results of the moral disengagement scale.........................60 3.4.3. The Prospect method......................................................... 61 3.4.3.1. The latent dimensions of organic food product image......................................................... .61 3.4.3.2. The influence of the image dimensions on the determinants of intention............................. .63 3.5. General discussion...................................................................... 66 3.6. Implications and future research................................................. 69 3.7. Conclusions................................................................................. 71 4. The impact of ethical self-identity and safety concerns on attitudes and purchasing intentions of organic food products...... 73 4.1. Introduction................................................................................. 73 4.2. Antecedents of organic food purchase intentions....................... 75 4.3. Purpose of the study and methodological framework.................78 4.4. Methodology............................................................................... 80 4.4.1. Sampling............................................................................ 80 4.4.2. Measures............................................................................ 80 4.5. Results.......................................................................................... 82 4.5.1. Reliability analysis.............................................................. 82 4.5.2. Descriptive analysis ............................................................. 83 4.5.3. Hypotheses testing ............................................................... 84 4.6. Discussion and implications........................................................ 88 4.7. Limitations and future research ................................................... 91 4.8. Conclusions.................................................................................. 92 5. Effects of attitude and personal values on the purchase intention of genefically modified food products ........................... 95 5.1. Introduction.................................................................................. 95 5.2. Theoretical models to analyze cultural differences ..................... 97 5.3. The nature of attitude towards GM food ................................... 100 5.4. Aim and objectives.................................................................... 102 5.5. Methodology.............................................................................. 105 5.5.1. Sampling procedure........................................................... 105 5.5.2. Measures and questionnaire .............................................. 106 5.6. Results........................................................................................ 107 5.6.1. Reliability analysis............................................................ 107 5.6.2. Descriptive analysis ........................................................... 108 5.6.3. Hypotheses testing ............................................................. 108 5.7. Discussion.................................................................................. 111 5.8. Implications................................................................................113 5.9. Limitations and future research ................................................. 115 5.10. Conclusions.............................................................................. 116 6. Determinants of consumers' acceptance of fuels from biological materials and hydrogen transportation technologies . 119 6.1. Introduction................................................................................ 119 6.2. Bio-fuels and hydrogen transportation technologies ................. 121 6.2.1. Bio-fuels in the transportation industry ............................. 122 6.2.2. Hydrogen technologies in the transportation industry ..... 125 6.3. Study One: Beliefs determining acceptance of bio-fuels .......... 128 6.3.1. Aims and objectives...........................................................128 6.3.2. Sampling............................................................................ 128 6.3.3. Procedure ........................................................................... 129 6.3.4. Results of Study One......................................................... 129 6.4. Study Two: Beliefs determining acceptance of hydrogen transportation technologies................................... 135 6.4.1. Aims and objectives.........................................................135 6.4.2. Sampling.......................................................................... 136 6.4.3. Procedure......................................................................... 136 6.4.4. Results of Study Two.......................................................137 6.5. General discussion......................................................................143 6.5.1. Acceptance of bio-fuels in the transportation industry .. 143 6.5.2. Acceptance of hydrogen in the transportation industry . 145 6.5.3. Conclusions......................................................................146 References......................................................................................... 149 Authors.............................................................................................. 175 Index.................................................................................................. 179