Trust me
Author: Huy, Quy Nguyen ; Zott, ChristophINSEAD Area: StrategyIn: MIT Sloan Management Review/Wall Street Journal Business Insights, 30 November 2009 Language: EnglishDescription: p. 1-4.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: How do you persuade people to trust you when you don't have a track record? It's a question every entrepreneur faces - and it's especially critical these days as lenders and investors look for reasons not to hand over money. To figure out the answer, we interviewed key figures at 28 entrepreneurial ventures in the U.K., including founders, investors, board members, employees and customers. What did we find out? Details matter. Many entrepreneurs are so focused on building the business or getting their product ready for market that they forget to do little things that send a message of credibility - such as making sure their Web site is polished and professional, or sending follow-up notes after a meeting with potential investors| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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How do you persuade people to trust you when you don't have a track record? It's a question every entrepreneur faces - and it's especially critical these days as lenders and investors look for reasons not to hand over money. To figure out the answer, we interviewed key figures at 28 entrepreneurial ventures in the U.K., including founders, investors, board members, employees and customers. What did we find out? Details matter. Many entrepreneurs are so focused on building the business or getting their product ready for market that they forget to do little things that send a message of credibility - such as making sure their Web site is polished and professional, or sending follow-up notes after a meeting with potential investors
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