Continental Airlines: the go forward plan
Author: Frank, Douglas H. INSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 2009.Language: EnglishDescription: 6 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: In 1994, CEO Gordon Bethune inherited an airline on the brink of its third bankruptcy. The case describes his turnaround plan, focusing on (a) the goal to dramatically improve on-time performance, and (b) the team-based bonus he believed would convince his cynical and demotivated employees to execute the plan.Pedagogical Objectives: (1) Illustrate a group incentive system, one that ties a financial reward to a measure of group, rather than individual, performance; (2) introduce the concepts of implicit, or relational, contracts and basic game theory tools for analysing these contracts; (3) illustrate links between cultural/communication initiatives and formal incentives.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Asia Campus Archives | Consultation only | |||||
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Europe Campus INSEAD Publications Display | Consultation only | BC008871 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
(1) Illustrate a group incentive system, one that ties a financial reward to a measure of group, rather than individual, performance; (2) introduce the concepts of implicit, or relational, contracts and basic game theory tools for analysing these contracts; (3) illustrate links between cultural/communication initiatives and formal incentives.
In 1994, CEO Gordon Bethune inherited an airline on the brink of its third bankruptcy. The case describes his turnaround plan, focusing on (a) the goal to dramatically improve on-time performance, and (b) the team-based bonus he believed would convince his cynical and demotivated employees to execute the plan.
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