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Sway: the irresistible pull of irrational behavior

Author: Brafman, Ori ; Brafman, RomPublisher: Broadway Books 2008.Language: EnglishDescription: 206 p. ; 21 cm.ISBN: 9780385530606Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print BF441 .B73 2008
(Browse shelf)
Available 001254426
Total holds: 0

Includes bibliographical references and index


Sway The Irrestible Pull of Irrational Behavior Contents Preface 1 A little house on the Tel Aviv prairie. Asbestos and open-heart t surgery. Ignoring the 0-ring. Diagnosing the wrong patient. Where psychology and business collide. Chapter One ANATOMY of an ACCIDENT 9 Taking off at Tenerife. The oversensitive egg shoppers. The lure of the flat rate. Would you like insurance with that? So long, Martha's Vineyard. Chapter Two The SWAMP of COMMITMENT 25 Playing not to lose. Fun-n-Gun. Only the Gators walked out alive. The $204 twenty-dollar bill. The end of the Great Society. "We don't even know where the tunnel is." Chapter Three The HOBBIT and the MISSING LINK 41 The real-life Indiana Jones. The hunt for the missing link. The Stradivarius on the subway. What's in a five-cent hot dog, anyway? Homer Simpson and Piltdown Man. Can a discount drink decrease IQ? Shakespeare was wrong. A paleontological lineup. Chapter Four MICHAEL JORDAN and the FIRST-DATE INTERVIEW 65 The curse of the low draft pick. The "cold" professor. What lovesick college freshmen have in common with HR managers. When a pretty face equals a higher interest rate. The "mirror, mirror" effect. The Joe Friday solution. Chapter Five The BIPOLAR EPIDEMIC and the CHAMELEON EFFECT 89 A psychiatric outbreak. Sugar pills and Prozac. Tricking Israeli army commanders. How to sound beautiful. How old do you feel? The love bridge. Chapter Six In PRANCE, the SUN REVOLVES AROUND the EARTH Who wants to trick a millionaire? Splitting the pie. Senti mental car dealers. The talking cure for felons and venture capit alists. Russian justice. The rational Machiguenga. Chapter Seven COMPENSATION and COCAINE 131 Switzerland's toxic conundrum. The GMAT rebels. The power of the pleasure center. Hijacking altruism. Fast times at "Commie High." The anticipation factor. Chapter Eight DISSENTING JUSTICE 149 The Supreme Court conference. Peer pressure and Coke-bottle glasses. Ferris Bueller and the blocker. "We are not focusing on the name you give to potatoes." The captain is not God. Not just thinking out loud. Justice has been served. Epilogue 169 Swimming with the riptide. The power of the long view. Zen economics. Propositional thinking. One man's trash is one woman's masterpiece. A cable guy, a banker, and a pharmaceutical rep. The real devil's advocate. Acknowledgments 183 Notes 187 Index 201

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