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Promotion dynamics

Author: Neslin, Scott A. ; Van Heerde, Harald J. Series: Foundations and trends in marketing Publisher: Now Publishers, 2009.Language: EnglishDescription: 96 p. : Graphs ; 24 cm.ISBN: 9781601982803ISSN: 15550753Type of document: BookNote: Originally published in: Foundations and trends in marketing, volume 3 issue 4, 2008, ISSN 1555-0753Bibliography/Index: Includes bibliographical references
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5417 .N47 2009
(Browse shelf)
001254839
Available 001254839
Total holds: 0

Originally published in: Foundations and trends in marketing, volume 3 issue 4, 2008, ISSN 1555-0753

Includes bibliographical references

Digitized

Promotion Dynamics Contents 1 Introduction 2 Basic Model Without Dynamic Effects 2.1 Incidence Model 2.2 Brand Choice Model 2.3 Purchase Quantity Model 3 Stockpiling and Deceleration 3.1 3.2 3.3 3.4 Illustration Empirical Findings Managerial Implications Future Research 1 5 6 6 7 9 9 16 22 23 25 25 29 33 36 39 39 42 4 State Dependence 4.1 4.2 4.3 4.4 Illustration Empirical Findings Managerial Implications Future Research 5 Reference Prices 5.1 Illustration 5.2 Empirical Findings 5.3 Managerial Implications 5.4 Future Research 6 Price Sensitivity 6.1 Illustration 6.2 Empirical Findings 6.3 Managerial Implications 6.4 Future Research 7 Permanent Effects 7.1 Illustration 7.2 Empirical findings 7.3 Managerial Implications 7.4 Future Research 8 Competition 8.1 Illustration 8.2 Empirical Findings 8.3 Managerial Implications 8.4 Future Research 9 Summary 47 49 51 51 53 54 55 57 57 58 63 63 65 65 66 68 69 71 A Details on the Promotion Dynamics Simulation Acknowledgments References 75 83 85

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