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Inside Steve's brain: business lessons from Steve Jobs, the man who saved Apple

Author: Kahney, Leander Publisher: Atlantic Books, 2009.Language: EnglishDescription: 294 p. ; 20 cm.ISBN: 9781843549123Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HC100 .J63 K34 2009
(Browse shelf)
900198363
Available 900198363
Book Europe Campus
Main Collection
Print HC100 .J63 K34 2009
(Browse shelf)
001198054
Available 001198054
Total holds: 0

Includes bibliographical references and index

Digitized

Inside Steve's Brain Contents Introduction 1. Focus: How Saying "No" Saved Apple 2. Despotism: Apple's One-Man Focus Group 3. Perfectionism: Product Design and the Pursuit of Excellence 4. Elitism: Hire Only A Players, Fire the Bozos 5. Passion: Putting a Ding in the Universe 6. Inventive Spirit: Where Does the Innovation Come From? 7. Case Study: How It All Came Together with the iPod 8. Total Control: The Whole Widget 174 221 240 68 107 150 1 15 45 Acknowledgments Notes Index 269 271 285

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