INSEAD Library

Includes index

Digitized

Lend Me Your Ears All you need to know about making speeches and presentations Contents Preface........................................................................................................ 1 Introduction: Audiences Are Always Right ............................................... 7 PART I: The Language of Public Speaking 1. The Battlè for Audience Attention: Keeping Listeners Awake and Engaged............................................ 19 2. Speaking in Private and Speaking in Public: Conversation and Public Speaking...................................................47 3. The Sight and Sound of Words: Differences between Writing and Speaking ...................................... 75 Part I Exercises ...................................................................................... 106 PART II: Visual Aids and Verbal Crutches 4. Reading from Slides and Talking with Chalk: Visuals Ancient and Modern .......................................................... 117 5. Showing What You Mean: Visuals Viewers ....................................................................... 143 Part II Exercises...................................................................................... 171 PART III: Winning with Words 6. The Persuasive Power of Words: The Use of Rhetorical Techniques ................................................ 177 7. Painting Pictures with Words: The Use of Imagery and Anecdotes .............................................. 215 Part III Exercises .................................................................................... 244 PART IV: Putting Principles into Practice 8. Translating Messages to Increase Impact: Political Speeches and Business Presentations ........................... 249 9. Putting it all Together: Structure and Preparation ............................................................ 279 10. Unaccustomed As You May Be: Making Social and Duty Speeches................................................. 307 Part IV Exercises .................................................................................... 334 PART V: Body Language and Speech 11. Physical Facts and Fiction: Body Language, Movement and Tension....................................... 339 12. The Power of Speech: Restoring Confidence in the Spoken Word.................................... 367 Index........................................................................................................ 372