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More expensive medication may be more potent: effect of price on the efficacy of a medication

Author: Carmon, Ziv INSEAD Area: MarketingIn: Forbes India, 8 October 2009 Language: EnglishDescription: p. 1-2.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Abstract not available
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INSEAD Article Europe Campus
Available BC008838
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