Marketing ethics
Author: Brenkert, George G. Publisher: Blackwell, 2008.Language: FrenchDescription: 256 p. ; 23 cm.ISBN: 9780631214236Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Asia Campus Main Collection |
BJ53.5 .B74 2008
(Browse shelf) 900197434 |
Available | 900197434 |
Includes bibliographical references and index
Digitized
Marketing Ethics Contents Preface vii 1 Marketing, Ethics, and Morality I The Ethical Challenges Marketing Faces II Thinking about Ethics and Morality III Defining Marketing IV Marketing as a Practical' Activity V Towards a Marketing Ethics Framework VI Conclusion 2 Marketers and their Markets I Introduction II Marketing and the Marketing Concept III Marketing Research IV Competitive Intelligence V Segmentation and Target Marketing VI Conclusion 3 From Product Development to Distribution I Introduction II Product Development III Packaging and Labeling IV Pricing V Distribution VI Conclusion 4 Promotion: Advertising, Retailing, and Customers I Introduction II Advertising III Retailing IV Customer Responsibilities V Conclusion 5 Marketing in a Global Society I Introduction II Marketing and Other Societies III The Expansion of Marketing within Society: Social And Political Marketing IV Fostering Ethical Marketing V Conclusion 1 1 5 9 13 27 39 43 43 45 60 73 81 87 90 90 91 101 111 122 135 137 137 139 160 175 182 184 184 185 210 220 229 Appendices 233 I AMA Statement of Ethics (adopted in 2004) II The Hunt--Vitell General Theory of Marketing Ethics III SCIP Code of Ethics for Competitive Intelligence Professionals Bibliography 241 Index 250 233 237 240
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