Analysis for marketing planning
Author: Lehmann, Donald R. ; Winer, Russell S.Publisher: McGraw-Hill, 2008Edition: 7th ed.Language: EnglishDescription: 299 p. : Graphs/Ill. ; 23 cm.ISBN: 9780071263634Type of document: BookNote: Doriot: for 2020-2021 coursesBibliography/Index: Includes bibliographical references and index
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Asia Campus Textbook Collection |
HF5415.13 .L44 2008
(Browse shelf) 900224198 |
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HF5415.13 .L44 2008
(Browse shelf) 900217243 |
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HF5415.13 .L44 2008
(Browse shelf) 900198189 |
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Asia Campus Textbook Collection |
HF5415.13 .L44 2008
(Browse shelf) 900198172 |
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Europe Campus Textbook Collection |
HF5415.13 .L44 2008
(Browse shelf) 001287677 |
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(Browse shelf) 001287684 |
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HF5415.13 .L44 2008
(Browse shelf) 001197635 |
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Europe Campus Textbook Collection |
HF5415.13 .L44 2008
(Browse shelf) 001197643 |
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Europe Campus Textbook Collection |
HF5415.13 .L44 2008
(Browse shelf) 001197627 |
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Middle East Campus Textbook Collection |
HF5415.13 .L44 2008
(Browse shelf) 500015078 |
Available | 500015078 |
Doriot: for 2020-2021 courses
Includes bibliographical references and index
Digitized
Analysis for Marketing Planning Brief Contents Preface viii Acknowledgments x About the Authors xi Chapter 1 Marketing Planning 1 Chapter 2 Defining the Competitive Set 29 Chapter 3 Industry Analysis 62 Chapter 4 Competitor Analysis 90 Chapter 5 Customer Analysis 137 Chapter 6 Market Potential and Sales Forecasting 204 Chapter 7 Developing Marketing Strategy 253 Index 293
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