Normal view MARC view

Analysis for marketing planning

Author: Lehmann, Donald R. ; Winer, Russell S.Publisher: McGraw-Hill, 2008Edition: 7th ed.Language: EnglishDescription: 299 p. : Graphs/Ill. ; 23 cm.ISBN: 9780071263634Type of document: BookNote: Doriot: for 2020-2021 coursesBibliography/Index: Includes bibliographical references and index
Tags: No tags from this library for this title. Log in to add tags.
Item type Current location Collection Call number Status Notes Date due Barcode Item holds
Book (short loan) Asia Campus
Textbook Collection
Print HF5415.13 .L44 2008
(Browse shelf)
900224198
Consultation only 900224198
Book (short loan) Asia Campus
Textbook Collection
Print HF5415.13 .L44 2008
(Browse shelf)
900217243
Available 900217243
Book (short loan) Asia Campus
Textbook Collection
Print HF5415.13 .L44 2008
(Browse shelf)
900198189
Available 900198189
Book (short loan) Asia Campus
Textbook Collection
Print HF5415.13 .L44 2008
(Browse shelf)
900198172
Consultation only 900198172
Book (short loan) Europe Campus
Textbook Collection
Print HF5415.13 .L44 2008
(Browse shelf)
001287677
Available 001287677
Book (short loan) Europe Campus
Textbook Collection
Print HF5415.13 .L44 2008
(Browse shelf)
001287684
Available 001287684
Book Europe Campus
Textbook Collection
Print HF5415.13 .L44 2008
(Browse shelf)
001197635
Consultation only 001197635
Book Europe Campus
Textbook Collection
Print HF5415.13 .L44 2008
(Browse shelf)
001197643
Consultation only 001197643
Book (short loan) Europe Campus
Textbook Collection
Print HF5415.13 .L44 2008
(Browse shelf)
001197627
Available 001197627
Book Middle East Campus
Textbook Collection
Print HF5415.13 .L44 2008
(Browse shelf)
500015078
Available 500015078
Total holds: 0

Doriot: for 2020-2021 courses

Includes bibliographical references and index

Digitized

Analysis for Marketing Planning Brief Contents Preface viii Acknowledgments x About the Authors xi Chapter 1 Marketing Planning 1 Chapter 2 Defining the Competitive Set 29 Chapter 3 Industry Analysis 62 Chapter 4 Competitor Analysis 90 Chapter 5 Customer Analysis 137 Chapter 6 Market Potential and Sales Forecasting 204 Chapter 7 Developing Marketing Strategy 253 Index 293

There are no comments for this item.

Log in to your account to post a comment.
Koha 18.11 - INSEAD Catalogue
Home | Contact Us | What's Koha?