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Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase

Author: Chandon, Pierre ; Hutchinson, J. Wesley ; Bradlow, Eric T. ; Young, Scott H.In: Journal of Marketing, vol. 73, no. 6, November 2009 Language: EnglishDescription: p. 1-17.Type of document: INSEAD ArticleNote: Please ask us for this item
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Item type Current location Call number Status Date due Barcode Item holds
INSEAD Article Europe Campus
Available BC008834
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Koha 18.11 - INSEAD Catalogue
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