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Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Author: Chandon, Pierre ; Hutchinson, J. Wesley ; Bradlow, Eric T. ; Young, Scott H.In: Journal of Marketing, vol. 73, no. 6, November 2009 Language: EnglishDescription: p. 1-17.Type of document: INSEAD ArticleNote: Please ask us for this item| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Europe Campus | Available | BC008834 |
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