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Patterns of entrepreneurship management

Author: Kaplan, Jack M. ; Warren, Anthony C.Publisher: Wiley, 2010.Edition: 3rd revised ed.Language: EnglishDescription: 418 p. : Graphs/Ill. ; 26 cm.ISBN: 9780470169698Type of document: BookNote: Doriot: for 2014-2015 coursesBibliography/Index: Includes bibliographical references and index and glossary Previous title: Patterns of entrepreneurship - Kaplan, Jack M. - 2003 - Book
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HB615 .K37 2010
(Browse shelf)
001197486
Available 001197486
Book Europe Campus
Main Collection
Print HB615 .K37 2010
(Browse shelf)
001197734
Available 001197734
Book Middle East Campus
Main Collection
Print HB615 .K37 2010
(Browse shelf)
500010608
Available 500010608
Total holds: 0

Doriot: for 2014-2015 courses

Includes bibliographical references and index and glossary

Digitized

Patterns of Entrepreneurship Management Contents Preface List of Cases and Profiles iii x Chapter 3 Introduction The Art of Innovation -- Developing Ideas and Business Opportunities 35 35 PART ONE: GETTING STARTED AS AN ENTREPRENEUR 1 Profile: Becky Minard and Paul Gisholt --Finding a Point of Pain 36 Why Innovation Is Important 40 Definition and Types of Innovation 41 Frameworks for Learning Innovation Skills 43 Finding and Assessing Ideas 48 Converting an Idea into an Opportunity 49 Opportunity: Five Phases to Success 50 Summary 59 Study Questions 60 Exercises 60 Interactive Learning on the Web 60 Appendix: The Bayh-Dole Ad 61 Additional Resources 61 Chapter 1 What Is an Entrepreneur? 3 Introduction 3 Profile: Wayne McVicker-- A Typical Entrepreneur 4 An Entrepreneurial Perspective 5 Commonly Shared Entrepreneurial Characteristics 5 Types of Entrepreneurs 6 The Need to Control 7 Entrepreneurship Roller Cooster 9 So Why Become an Entrepreneur? 9 Use the Master-Case to Develop Management Skills 10 Summary 11 Study Questions 11 Exercises 11 Interactive Learning on the Web 12 Appendix: The Master-Case, Neoforma, Inc. 12 Neoforma --A Summary of the Master-Case 13 Additional Resources 17 Chapter 4 Introduction Analyzing the Market, Customers, and Competition 65 65 Profile: Donn Rappaport --Marketing Visionary in Using Data 66 Formulating o Successful Marketing Plan 67 Preparing the Marketing Analysis and Plan 68 Defining the Market Segmentation 71 Conducting a Competitive Analysis 74 Preparing the Pricing and Sales Strategy 76 Penetrating the Market and Setting Up Sales Channels 78 Summary 80 Study Questions 82 Exercises 82 Interactive Learning on the Web 83 Case Study: Smart Card LLC Marketing Plan 84 Appendix: Marketing Research Techniques 86 Additional Resources 89 Chapter 2 The Entrepreneurial Process 21 Introduction 21 Profile: Ted Grâef and Scott Johnson-- Getting Started with an Off-the-Shelf Idea 22 The Spiderweb Model 22 Finding Early Mentors 23 Managing Stress 24 The Five-stage Entrepreneurial Process 25 The Growth of Entrepreneurial Companies 29 The Growth Period 29 Summary 30 Study Questions 30 Exercises 30 Interactive Learning on the Web 31 Additional Resources 31 Chapter 5 Writing the Winning Business Plan 91 Introduction 91 Profile: Nikolay Shkolnik -- Business Plan Turns a Dream into Reality 92 The Value of a Business Plan 93 Setting Goals and Objectives 94 Starting the Process to Write the Plan: Five Steps 95 Determining What Type of Business Plan Is Best 97 A Typical Business Plan Format and Content 99 Understanding Why Business Plans Fail 104 Summary 105 Study Questions 107 Exercises 107 Case Study: Surfparks LLC 108 Appendix: The Roadmap Guide for Writing a Business Plan 121 Interactive Learning on the Web 125 Additional Resources 125 Chapter 8 Equity Financing for High Growth 181 Chapter 6 Setting Up the Company 127 Introduction 127 Profile: Ethan Wendle and Malt Chverchko -- When to Convert from an S- to a C-corporation 128 Identifying What Form of Ownership Is Best 129 Forms of Doing Business 129 Sole Proprietorship 129 C-corporation 132 S-corporation 138 Partnership 140 Limited Liability Company 142 Business Start-up Checklist 143 Summary 147 Study Questions 148 Exercises 149 Interactive Learning on the Web 150 Introduction 181 Profile: Malt Brezina--Staged Investments 183 Equity Investment Fundamentals 183 Angel Investors 193 "Microequity"--Little Money with a Lot of Mentoring 194 Understanding the Venture Capital Process 195 Guide ta Selecting a Venture Capitalist 198 Private Placements 199 Strategic Partnerships and Corporate Investments 200 Learning How to Value a Business 202 Summary 208 Study Questions 209 Exercises 209 Case Study: CoreTek, Inc. 210 Interactive Learning on the Web 211 Additional Resources 211 Appendix 1: Due Diligence Checklist 214 Appendix 2: Model Venture Capital Term Sheet--Series a Preferred Stock 219 Chapter 9 Managing the Money 231 Introduction 231 Profile: Alvin Katz--Managing Cash in Tight Situations 232 The Value of the Balance Sheet 233 Review and Analysis of the Balance Sheet 234 The Value of an Incarne Statement 241 How to Use Ratios for Profitability 242 The Value of the Statement of Cash Flows 243 Understanding Footnotes to Financial Statements 244 Preparing Financial Projections 245 Preparing a Cash Flow Forecast 249 Preparing a Breakeven Analysis 252 Analyzing an Investment Decision 254 Taxes and Filing 256 The Stresses of Managing Money 257 Summary 257 Study Questions 258 Exercises 258 Interactive Learning on the Web 259 Additional Resources 259 PART TWO: Chapter 7 MONEY SOURCES--FINDING AND MANAGING FUNDS 151 Bootstrapping and Financing the Closely Held Company 153 Introduction 153 Profile: James Dyson--Bootstrapping out of Necessity 155 Securing Early-stage Funding 157 Self-funding 157 Family and Friends 161 Using Factoring and Bank Loans as a Source of Cash 161 How to Use Commercial Banks 162 Using Government Sources of Funding 167 Summary 170 Study Questions 171 Exercises 172 Interactive Learning on the Web 172 Appendix: Start-up Entrepreneurs and Business Incubators 172 Additional Resources 176 PART THREE: IMPLEMENTATION Chapter 10 Discovering Value in Intellectual Property: The Competitive Edge 263 Introduction 264 Profile: lan Kibblewhite--An Integrated IP Strategy 264 261 The Value of Trademarks 266 The Value of Copyrights 269 The Value of Patents 272 How to Proted Intellectuel Property 278 Getting Started with die Patent Idea 280 What Is Prior Art? 280 Using Search Options 281 Progress from Ides to Patent to Enterprise 285 The Value of Trade Secrets 286 Reverse Engineering 287 Summary 287 Study Questions 288 Exercises 289 Interactive Learning on the Web 289 Internet IP Source Sites 290 Additional Resources 290 Interactive Leorning on the Web 331 Appendix: Legal Document Templates 331 PART FOUR: COMMUNICATING AND EXITING 343 Chapter 13 Communicating the Opportunity 345 Introduction 345 Profile: Craig Bandes--Matching Presentations to Investors 346 Locating Investors 347 Preparing a baser 349 The Elevator Pitch 353 After the Presentation 359 Summary 361 Study Questions 361 Exercises 362 Interactive Leorning on the Web 362 Chapter 11 Business Models and the Power of Information 293 Introduction 293 Profile: Neal DeAngelo--Using Data Collection 294 Definition of Business Models 297 Capturing Value in the Supply Chain 298 Using Databases to Create Value 299 Locking in Customers 300 Licensing and Franchising 301 Outsourcing Resources 307 Models Built around Social Networks 310 Corporate Partnering 311 Summary 312 Study Questions 312 Exercises 312 Interactive Learning on the Web 313 Additionol Resources 314 Chapter 14 Scaling and Exiting the Venture 365 Introduction 366 Profile: Alan Trefler--Private to Public Ownership 366 Create an Exit Strategy 366 Selling an Equity Stake to a Partner 367 Implementing the Plan of Action 368 Selling the Business 369 Preparing a Selling Memorandum 370 Searching for Buyers 371 Evaluating Offers 372 Create the Letter of Intent 373 Performing Due Diligence 374 Closing the Deal 375 Merge with Another Business 375 Consider a Public Offering 376 Determining the Benefits of Going Public 376 Determining the Disadvantages of Going Public 378 Managing the IPO Event 379 Completing the Registration Process 379 Presenting a Road Show 381 The Expenses of Going Public 382 Delivering Value and Meeting Market Expectations 383 Summary 383 Study Questions 384 Exercises 384 Interactive Learning on the Web 385 Additional Resources 385 Addendum: Three Case Studies Covering the Whole Book 387 Notes 393 Glossary of Terms 403 Index 409 Chapter 12 Managing the Team 317 Introduction 317 Profile: Paul Silvis--Building on Embracing Culture 318 Developing a Strong Corporate Culture 319 Finding and Hiring the Best People 321 Dealing with Firing an Employee 323 Dealing with a Resignation 325 Conflicts of Interest and Business Ethics 325 Legal Issues 327 Setting up Stock-Option Agreements 329 Summary 329 Study Questions 330 Exercises 330

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