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The Future of excellence in public relations and communication management: challenges for the next generation

Author: Toth, Elizabeth L. Series: LEA's communication series Publisher: Lawrence Erlbaum Associates, 2007.Language: EnglishDescription: 629 p. ; 23 cm.ISBN: 0805855963Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD6950.3 .F88 2007
(Browse shelf)
Available 001253245
Total holds: 0

Includes bibliographical references and index


The Future of Excellence in Public Relations and Communication Management Challenges for the Next Generation Contents Preface Brief Biographies of James E. Grunig and Larissa A. Grunig Introduction Contributors to This Volume I: Excellence: The Practitioner's Responsibility ix xiii xvii xxi 1 How Public Relations Knowledge Has Entered Public Relations Practice Linda Hon II: Advances in Understanding Excellence and Communication 3 2 3 Collaborative Advocacy and the Creation of Trust: Toward an Understanding of Stakeholder Claims and Risks Christopher H. Spicer Management Through Advocacy: Reflection Rather Than Domination Robert L. Heath 27 41 4 Two-Way Communication Based on Quantitative Research and Measurement Don W Stacks and Marcia L. Watson 67 5 Public Relations, Conflict Resolution, and Mediation Kenneth D. Plowman 85 6 Interpersonal Communication as an Element of Symmetrical Public Relations: A Case Study Yunna Rhee 103 7 Coping With an Uncertain World: The Relationship Between Excellence and Complexity Theories Priscilla Murphy 119 III: Advances in Understanding Excellence and Management 8 Contribution of Public Relations to Organizational Strategy Formulation Benita Steyn 137 9 Toward a Model of Scenario Building From a Public Relations Perspective MinJung Sung 173 10 An Alternative Postmodern Approach to Corporate Communication Strategy Ursula Stroh 199 11 Public Relations and Organizational Power Bruce K. Berger 221 12 A Revisit of Symmetrical Communication From an International Perspective: Status, Effect, and Future Research Directions Yi-Hui Huang 235 13 Relationship Measures Applied to Practice Jennifer Scott 263 14 The Extent of Ethics Shannon A. Bowen 275 15 Integrated Communication: Implications for Public Relations Beyond Excellence Kirk Hallahan IV: Advances in Program Planning and Its Evolutions in the New Century 299 16 The Situational Theory of Publics: Practical Applications, Methodological Challenges, and Theoretical Horizons Linda Aldoory and Bey-Ling Sha 339 17 Activism Derina R. Holtzhausen 357 18 Redefining "Requisite Variety": The Challenge of Multiple Diversities for the Future of Public Relations Excellence Bey-Ling Sha and Rochelle Larkin Ford 381 19 Reconceiving Gender for an "Excellent" Future in Public Relations Scholarship Linda Aldoory 399 20 For Reputation's Sake: Managing Crisis Communication Linda M. Hagan V: Conditions for Global Excellence in Public Relations and Communication Management 413 21 Toward the Theory of Relationship Management 443 in Public Relations: How to Cultivate Quality Relationships? Chun-Ju Flora Hung 477 22 Effective Government Affairs in China: Antecedents, Strategies, and Outcomes of Government Affairs Yi-Ru Regina Chen 23 The Relationship Between Culture and Public Relations Krishnamurthy Sriramesh 507 24 The Application of Situational Theory in Croatia Ana Tkalac 527 25 A Retrospective on World Class: The Excellence Theory Goes International Robert I. Wakefield VI: Challenges to Educators 545 26 Public Relations Knowledge and Professionalism: Challenges to Educators and Practitioners Donald K. Wright and Judy VanSlyke lhrk 571 27 An Education Model to Prepare for Excellence in Public Relations: A Case Study of the Syracuse University Limited Residency/Distance Learning Master's Program in Communications Management Maria P. Russell 589 Author Index Subject Index 601 617

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