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Exploiting chaos: 150 ways to spark innovation during times of change

Author: Gutsche, Jeremy Publisher: Gotham Books 2009.Language: EnglishDescription: 271 p. : Graphs/Ill./Photos ; 23 cm.ISBN: 9781592405077Type of document: BookBibliography/Index: Includes bibliographical references
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD45 .G87 2009
(Browse shelf)
Available 900197007
Book Europe Campus
Main Collection
Print HD45 .G87 2009
(Browse shelf)
Available 32419001252583
Total holds: 0

Includes bibliographical references


Exploiting Chaos 150 Ways to Spark Innovation During Times of Change Contents Foreword by Guy Kawasaki PART 1: A BIT OF HISTORY Crisis creates opportunity You can thrive in times of loss Reinvent what people want Keep your finger on the pulse of pop culture Learn the game and start to play "It is not the strongest of the species that survives, nor the most intelligent, but rather the one most adaptable to change." Even the clever must adapt You cannot escape disruptive evolution Don't become a boiled frog Stay focused on opportunity Find a way to make sense of all the noise Accept that the world never returns to normal You don't need to have everything figured out There is comfort in chaos The only things slowing you down are the rules you need to break Small decisions can have a profound impact Learn to adapt: The Exploiting Chaos Framework PART 2: CULTURE OF REVOLUTION Don't let monkeys inhibit change Spark a revolution 14 17 18 20 22 24 26 28 29 30 31 32 34 36 37 37 38 40 42 45 46 49 Perspective Understand your perspective Specifically what are you trying to do? "Smith Corona--the best typewriter company in the world!" Don't be seduced by complacency Look beyond the failure of others Assume tremendous potential in rival ideas Explore uncertainty Avoid retreating to your comfort zone Question rational thought Understand the pattern of disruption If you're big, act small If you're small: act big Chase the right dream Exploit crisis to accelerate change Shift perspective, spark revolution You cannot predict the future ... ... but you can predict scenarios and capitalize on disruption Visualize disaster and opportunity "The right questions don't change as often as the answers do" Experimental Failure A decent proportion of your creations must fail Be wary of your strengths; success leads to complacency Don't let complacency be the architecture of your downfall It's easy to find the peak of a hill ... ... to find a larger hill, you have to walk through a valley Create a gambling fund Break down managerial confidence 51 53 53 54 56 57 58 6o 62 64 65 66 67 68 7o 72 74 76 78 8o 85 86 88 89 90 91 92 94 Don't ask, "Do you like it?" Ask, "What's wrong with it?" Make failure a part of every day Wm like you're used to it, lose like you enjoy it Fire people for not failing Don't celebrate the attainment of the summit, celebrate the style of climb Customer Obsession If you want to be remembered, invoke an emotional connection ... If you want to engage, invoke a cultural connection Obsess about your customer Don't speak to your customers, speak with them Inspire customers to champion your brand Observe in the zone Get uncomfortable Do it yourself Fight the confidence that you know your customer Spend time in the zone Seek authenticity Intentional Destruction Tear apart structure Become leaderless Stop telling people what to do Build a creative work environment Act crazy* *especially if you're a senior leader Hire freaks Piss people off Let reason triumph over hierarchy 95 96 98 99 100 103 104 107 108 111 112 116 118 120 122 124 126 129 130 132 134 136 138 140 142 143 Diversify thought Cross-pollinate your ideas Remove the walls that separate people and ideas Destroy the perks of seniority Encourage informality Celebrate that nothing is precious Destroy value Throw away your best ideas Laugh PART 3: TREND HUNTING There's no point innovating if you think you already know the answer Actively seek inspiration Develop a toolkit to filter ideas Awaken your inner Trend Hunter Popular is not cool Cool is unique and cutting edge Most importantly, cool is viral ... ... which is why marketers and product designers seek to attain it Constantly seek to be unique Don't ignore the fringe Hunt trends in 20 ways Group ideas into meaningful clusters Force yourself to re-cluster Case Study: design a hip hotel Example of Step 1: Resetting Example of Step 2: Hunting 144 145 146 148 149 150 152 154 156 159 16o 162 164 166 168 169 170 171 172 174 178 179 180 182 182 Hotels: The cutting edge Hotel services: Ideas from the fringe Adjacent and unrelated Example of Step 3: Identify clusters Example of Step 4: Re-cluster Let clusters lead you to breakthrough ideas PART 4: ADAPTIVE INNOVATION Be methodical* * and stay out of communist prisons Use the Trend Hunter Adaptive Innovation Framework Step 1. Define a clear customer need Find the next Cherry Garcia Step 2. Ideate like it matters Prevent ideation from sucking Step 3. Synthesize Step 4. Create rapid prototypes Go faster Step 5. Test and launch Step 6. There is no Step 6. Repeat Step 1 instead Manage innovation like a stock portfolio Do lots, explore, gamble, and be safe Innovate inside the box Create artificial constraints Stay strong after a snakebite Don't play with the house money You have to play to win Take advantage of uncertainty 184 186 188 190 192 194 197 198 200 202 203 204 205 206 207 208 210 211 212 214 216 218 220 220 222 223 Pursue disproportionate value Don't add when you can divide Pull weeds, grow roses PART 5: INFECTIOUS MESSAGING When you create something that connects, your message travels faster than ever before Package your product like it's the best in the world Convey style before substance Screw logic, tell a story Let words create image Invent mythology Contextualize your message Articulate your mantra Convey everything in 7 words or less Know why I should choose you Rule #1: Relentlessly obsess about your story Use the Trend Hunter Title Framework: Simple, Direct, and Supercharged Example 1: The $5,000 Hamburger Example 2: The Heart Attack Grill Conclusion: Chaos permits you to think differently Let the exploitation begin ... Act now Thanks Want more? Footnotes Image credits 224 225 226 229 230 232 234 236 238 239 240 242 244 245 248 250 252 254 258 260 262 264 266 268 271

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