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Living the brand: how to transform every member of your organization into a brand champion

Author: Ind, Nicholas Publisher: Kogan Page, 2007.Edition: 3rd ed.Language: EnglishDescription: 200 p. : Ill./Photos ; 24 cm.ISBN: 9780749450830Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD6953.5 .I63 2007
(Browse shelf)
Available 900196406
Total holds: 0

Includes bibliographical references and index


Living the Brand How to Transform Every Member of Your Organization Into a Brand Champion Contents Introduction 1 I'm genuinely feeling groovy 2 Living brands 3 Why people need vision and values 4 Why organizations need purpose and values 5 Defining the brand 6 Bringing the brand to life 7 Sustaining the brand: stories and myths 8 Measuring success 9 Managing the brand 10 Conclusion 1 3 15 27 41 71 105 137 155 171 181 Index 187

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